Position Information
Position Type
Adjunct
Faculty Track
Position Title
Adjunct Faculty – Sport Leadership and Marketing (SLM-225)
Employment Status
Months
Campus
Biddeford, ME
Description
The College of Business is seeking a qualified and dynamic Adjunct Faculty Member to teach SLM-225: Sport Marketing, a required course for Sport Management majors. This course applies core marketing concepts — including market segmentation, sport products and licensed merchandise, sponsorship-linked marketing, venue execution strategies, and promotional and branding strategies — to the sport and leisure industry. Students complete applied, real-world projects, including a promotional campaign developed in partnership with a professional sports franchise.
This part-time, non-tenure track position offers flexibility in teaching schedule, with the course typically offered in-person with occasional remote sessions. Compensation is competitive and commensurate with experience and qualifications.
Course Details
- Course Number and Title: SLM-225, Sport Marketing
- Format: In-person, Mondays and Thursdays 8:00am-9:20am
- Typical Schedule: Two 80-minute sessions per week over a 15-week semester
- Required Text: Pitts, B. & Stotlar, D., Fundamentals of Sports Marketing (Fitness Information Technology)
About the University of New England
UNE is Maine’s largest private university, with two beautiful coastal campuses in Maine, a one-of-a-kind study-abroad campus in Tangier, Morocco, and an array of flexible online offerings. In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to positively impact a world full of challenges. We are the state’s top provider of health professionals and home to Maine’s only medical and dental colleges, a variety of other interprofessionally aligned health care programs, and nationally recognized programs in the marine sciences, the natural and social sciences, business, the humanities, and the arts.
Responsibilities
- Teach SLM-225: Sport Marketing, delivering course content on the sport marketing environment, market segmentation, sport products, sponsorship-linked marketing, venue strategy, promotion, and branding.
- Guide students through applied, team-based projects, including a minor league franchise marketing project, an on-campus sports event promotion campaign, an advertising campaign project, and a culminating promotional campaign presented to a professional sports organization (e.g., the Maine Celtics).
- Develop and administer exams and assessments (multiple choice, short answer, and essay) that measure student mastery of sport marketing concepts.
- Maintain and update the course syllabus, schedule, and materials each semester to reflect current trends in the sport and recreation marketing industry.
- Provide timely feedback on assignments and projects; hold office hours for student consultation, academic guidance, and mentorship.
- Facilitate class discussion on ethics as it pertains to sport marketers and participants.
- Maintain accurate records of attendance, grades, and required course documentation.
- Participate in departmental meetings and collaborate with fellow faculty to support student success and program quality.
- Stay current on research, teaching methods, and practices relevant to sport and recreation marketing.
Qualifications
- Master’s degree in a business-related field (e.g., MBA, M.S. in Marketing, Management, or Sport Management); a Doctorate (Ph.D., DBA) is preferred but not required.
- Minimum of 3–5 years of professional experience in marketing, ideally within the sport, recreation, or entertainment industry.
- Previous collegiate-level teaching experience preferred.
- Strong knowledge of marketing theory and its application to the sport and recreation industry (e.g., segmentation, sponsorship, licensing, venue and event marketing).
- Excellent communication and interpersonal skills, with the ability to engage and motivate students in both in-person and online environments.
- Proficiency with learning management systems (e.g., Canvas, Blackboard) and other instructional technology.
- Ability to design assessments and applied projects that measure student learning outcomes.
- Passion for teaching, commitment to student success, and a collaborative mindset.
EEO Statement Summary
Consistent with federal and state law and University policy, the University of New England is committed to the fundamental concept of equal opportunity for all of the members of the University community. The University prohibits, and will not tolerate, discrimination in employment, the provision of academic services or in any other area of University life based on race, color, sex, physical or mental disability, religion, age, ancestry, national origin, sexual orientation, gender identity and/or expression, ethnicity, genetic information, HIV status, or status as a veteran. Prohibited bias factors should not motivate decisions regarding students, employees, applicants for admission, applicants for employment, contractors, volunteers or participants in and/or users of institutional programs, services, and activities.
COVID Vaccination Statement (PLEASE NOTE)
Employees in clinical settings must meet the State of Maine’s immunization requirements for clinical activity.
