Job Description

Role & Responsibilities

As an Activation Coordinator, you will own and drive the annual integrated activation strategy across B2C channel, ensuring strong engagement of our Active Base and supporting sustainable business growth.

Location: Prague

Your key responsibilities will include:

• Owning and managing the Annual Coffee, Accessory, Machines and Promotional Activation Plan in alignment with global launches and themes
• Coordinating acquisition and machine renovation plans across direct channels and trade, in close collaboration with Product, Trade and Channel teams
• Effectively targeting the Active Base with relevant and engaging incentives, leveraging insights from CE&I and commercial teams
• Delivering defined business uplift, monitoring performance and adjusting plans when needed
• Co-accountability for sales forecast accuracy, in cooperation with CE&I and Operations teams
• Managing the activation budget and driving improvements and efficiencies across marketing initiatives
• Leading cross-functional projects, setting clear timelines, deliverables and performance objectives

Experience & Requirements

To be successful in this role, you ideally bring:

• University degree in Marketing, Business or a related field (or equivalent experience)
• 3-5 years of experience as a Product Manager and/or Brand Manager, preferably in a D2C or commercially driven environment
• Proven project management experience, including coordination of complex, cross-functional initiatives
• Ability to work with data, insights and performance indicators to drive decision-making
• Strong collaboration skills and commercial mindset
• Fluency in English (spoken and written)

What you’ll get with us

Are you looking for a workplace that offers flexibility, fairness, and respect for your work-life balance? With us, you’ll find benefits that help you grow, feel good, and have more time for what truly matters to you.

• Opportunities for professional growth – cooperation with experts across the field and support for continuous learning.
• Flexible working hours and the option of home office based on agreement with your manager.
• 5 weeks of vacation + up to 5 Flexi Days in line with internal policies.
• Meal allowance or a meal voucher allowance of 55 CZK when working from home.
• Benefit Plus – a wide range of benefits covering sports, culture, health, travel, and education.
• MultiSport card for sports and relaxation.
• uLékaře.cz free of charge – online preventive care and specialist appointments for you and your family.
• Parental Policy – financial support during maternity leave, parental leave, or when caring for a young child.
• Contribution to pension savings or life insurance after the probation period.
• Group life insurance fully paid by the employer.
• Sabbatical of up to 6 months after 3 years with the company.
• Rewards for regular blood donors.
• Company events, workshops, and activities focused on health and personal development.
• Employee discounts on Nestlé, Nespresso, Purina products, and more partner brands.
• Possibility to occasionally bring your dog to the office (designated areas within the Purina team).
• Partner discounts – sports, wellness stays, electronics, travel, automotive services, and more.

Nespresso Benefits

• After the probation period, you’ll receive a Nespresso coffee machine of your choice.
• After your first month, you’re entitled to 10 packs of coffee capsules per month for personal use.
• After the probation period, you’ll also receive Nespresso Club Credit worth CZK 1,000 per month credited to your customer account.

Everyone is welcome

We create an environment where everyone has equal opportunities, regardless of age, gender, identity, orientation, health condition, nationality, or religion. We want everyone to feel safe, respected, and supported in fully developing their potential.