We are seeking a strategic, data‑driven marketing leader to drive profitable growth for the Retail Deposits business, with primary accountability for customer acquisition. This role plays a critical part in shaping and executing integrated marketing strategies that accelerate deposit growth, advance enterprise priorities, and improve return on investment across consumer deposit products.
As a partner to Product, Digital, Analytics, Distribution, and Technology teams, this leader will design, activate, and optimize end‑to‑end acquisition journeys—from audience and offer strategy through channel orchestration, execution, measurement, and continuous optimization. This role leverages consumer insights to develop segment‑specific journeys and ensures seamless activation across channels. With deep expertise in retail banking and customer acquisition, this individual will translate complex business objectives into actionable marketing strategies that strengthen customer primacy, grow balances, and improve funding mix.
– Acquisition Marketing Manager (Grade 62)
We are seeking a strategic, data‑driven marketing leader to drive profitable growth for the Retail Deposits business, with primary accountability for customer acquisition. This role plays a critical part in shaping and executing integrated marketing strategies that accelerate deposit growth, advance enterprise priorities, and improve return on investment across consumer deposit products.
As a partner to Product, Digital, Analytics, Distribution, and Technology teams, this leader will design, activate, and optimize end‑to‑end acquisition journeys—from audience and offer strategy through channel orchestration, execution, measurement, and continuous optimization. This role leverages consumer insights to develop segment‑specific journeys and ensures seamless activation across channels. With deep expertise in retail banking and customer acquisition, this individual will translate complex business objectives into actionable marketing strategies that strengthen customer primacy, grow balances, and improve funding mix.
Key Responsibilities
Leads a team of individual contributors.
Bachelor's Degree
7 years of marketing experience (Or in Lieu of a degree, a combination of 11 years of higher education and relevant experience)
2 years managerial experience
Experience in developing talent and performance management
Experience in dealing with escalated issues and resolving unique and significantly complex problems
Has demonstrated strong working relationships with internal and external partners
Proven ability to research, evaluate and recommend changes to marketing strategy and/or initiative or project
Senior Technical Expert and/or independent judgment
Education and Experience Preferred:
Banking and/or financial services experience
Retail Deposits experience
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $107,500.00 - $179,100.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.
Buffalo, New York, United States of America
Great companies have an enduring sense of purpose. At M&T, our purpose is a simple one: make a difference in people’s lives and uplift the communities we serve. Founded in 1856 in Buffalo, NY we are now a top 11 full-service US-based commercial bank with a retail footprint across the east coast and wealth services available nationwide and abroad. As a bank, we offer advice, guidance, expertise, and solutions across the entire financial spectrum that combines M&T’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. We are a community-minded organization with more than 167 years of experience. We serve customers, community, and colleagues whether they be across the street, across the state or across the country.
As an employer of choice, we are proud to offer competitive benefits ranging from medical and retirement to forty hours of paid volunteer time, each year. Our core values drive the work we do – integrity, ownership, collaboration, curiosity, candor and we seek to further build upon our record of success by bringing in top talent and fresh skill sets while continuing to support the growth and development of all our team members.
M&T Bank is unwavering when it comes to providing equal employment opportunities to all employees and applicants without regard to race, color, national origin, religion, ethnicity, sex, gender identity, age, disability, citizenship, pregnancy, veteran status, military status, marital status, sexual orientation, genetic information or any other characteristic protected under applicable federal, state or local laws.
