Job Description

Technical Marketing Manager
Type: Full-TimeAbout the RoleWe are a growing Fractional CMO consultancy supporting four diverse small business clients,ranging from industrial manufacturing to high-volume e-commerce. Our clients utilize differenttechnology stacks, and we need a highly resourceful and proactive Technical MarketingManager to serve as the technical backbone of our operations.This role is not about following a step-by-step playbook. While we have support for clearlydefined, manual tasks, this position is designed for someone who excels when the scope isundefined. You will work directly with the Fractional CMO to integrate disparate systems,manage complex data, automate processes, and solve technical challenges that don’t comewith an instruction manual.You will be responsible for translating marketing strategy into functional systems acrossplatforms like Zoho One, Shopify, Amazon Seller Central, WordPress, and various data tools.Who You AreYou are a technical problem-solver who thrives in varied and fast-paced environments. Youdon't require A-B-C instructions; you prefer to understand the ultimate goal and then leverageyour technical skills to find the best path forward. You are comfortable rapidly switching contextsbetween different CRMs, e-commerce platforms, and data systems. You are highlyautonomous, exceptionally organized, and your first instinct when facing a problem is totroubleshoot, research, and implement a solution.Key Responsibilities1. Data Management and Integration● Manage, clean, and reconcile complex datasets across different systems (ERP, CRM, E-commerce).● Utilize advanced Excel/Google Sheets functions (VLOOKUPs, Pivot Tables, complexfiltering) to manipulate data from disparate sources.● Use integration tools (like Zapier) and potentially basic scripting (e.g., Python, GoogleScripts) to connect systems and automate data synchronization.● Manage bulk data imports/exports and organize extensive product catalogs (100,000+SKUs), including complex pricing rules and categorization.2. E-commerce Platform Management
● Manage backend operations for Shopify and Amazon Seller Central.● Configure complex e-commerce settings, including payment processors, shipping rates,and shopping cart management.● Optimize product listings for SEO, utilizing Generative AI (e.g., ChatGPT) to create andrefine titles, descriptions, and bullet points at scale.● Troubleshoot issues related to order fulfillment, inventory sync, and platform integrations(e.g., ShipStation).3. CRM & Marketing Automation● Administer and optimize CRM systems (primarily Zoho One, but experience withHubSpot or HighLevel is valuable).● Build and maintain automation workflows, email drip campaigns, sales pipelines, andreorder reminders.● Integrate the CRM with other tools (email clients, VoIP/Auto-Dialers, SMS platforms).● Develop dashboards and reports to track marketing and sales performance.4. Website Management & Technical Execution● Build, update, and maintain WordPress and Shopify websites, including landing pagesoptimized for conversion.● Manage domain and hosting configurations (e.g., GoDaddy, AWS), including DNS,DKIM, and SSL setup.● Implement and troubleshoot tracking pixels (Google Analytics, Google Tag Manager)and ensure accurate data flow between web forms and CRMs.● Explore and implement web scraping strategies using tools (e.g., Skrapp, Apollo) orcustom scripts (Python) to gather product data or leads.● Manage bulk image optimization, potentially using Photoshop macros or automation.Required QualificationsThe ideal candidate will have hands-on experience with many of the following, and the provenability to quickly master the rest:● 3+ years of experience in a technical marketing, marketing operations, systemsintegration, or similar role.● Advanced proficiency in Excel/Google Sheets (must be comfortable with complexdata manipulation).● Strong experience with CRM and Marketing Automation (Zoho One highly preferred).● Hands-on experience managing E-commerce platforms (Shopify and Amazon SellerCentral).● Proficiency with WordPress (page building, updates, basic troubleshooting).● Experience with integration platforms (e.g., Zapier) and a foundational understanding ofhow systems connect.
● Exceptional analytical and critical thinking skills; must be able to troubleshoot and solvetechnical issues independently.● Excellent communication skills (fluent written and verbal English) and high reliability.Preferred Qualifications● Experience with Python for scripting, data manipulation, or web scraping.● Familiarity with cloud environments (e.g., AWS).● Experience with Adobe Photoshop, particularly using macros for bulk image editing.● Knowledge of HTML/CSS.Why Join Us?● Autonomy and Ownership: We value efficiency and getting things done. You will bethe go-to technical expert, trusted to find and implement the best solutionsindependently.● Variety and Impact: Gain exposure to diverse industries and tech stacks, directlycontributing to the growth of multiple businesses.● Expertise: Work closely with an experienced Fractional CMO and be the technicalengine that makes high-level marketing strategies functional.