Job Description

The candidate required to work at Jakarta, Indonesia.

Client Overview

Our client is an Indonesian poultry farming, egg production, and food processing company with extensive experience in egg production, processing, and distribution. Its integrated operations cover poultry farming, feed production, egg collection, processing, quality control, packaging, and distribution.

The company offers a diverse portfolio of fresh eggs, specialty eggs, salted egg products, and other processed egg ingredients for retail, food manufacturing, and foodservice markets. With a strong focus on food safety, product quality, hygiene, and supply reliability, the company serves a broad customer base, including distributors, retailers, and institutional foodservice businesses. It continues to expand its B2B presence by providing reliable products and solutions to customers across Indonesia.

Job Role

The Account Sales B2B HORECA will be responsible for identifying, acquiring, and developing new business accounts for fresh eggs, salted eggs, salted egg yolks, and other processed egg products. The primary target market includes hotels, restaurants, cafés, catering companies, central kitchens, and other institutional foodservice customers.

The successful candidate will have proven B2B sales experience in the HORECA sector, with a strong understanding of customer purchasing requirements, procurement procedures, and supplier approval processes. The role involves prospecting, customer visits, product sampling, commercial negotiations, and converting new prospects into recurring accounts. The candidate will also coordinate with the company's Blitar-based team to support order fulfillment, maintain customer satisfaction, and drive sustainable sales growth.

Products to Sell

• Fresh chicken eggs, including regular eggs, Omega/DHA-enriched eggs, and vitamin-enriched eggs.
• Free-range and organic eggs, including specialty and premium eggs.
• Duck eggs, including fresh duck eggs, raw salted duck eggs, and century eggs (Pidan).
• Salted egg products, including salted duck eggs and salted duck egg yolks.
• Quail eggs, including fresh quail eggs and Pidan quail eggs.
• Other processed egg products for food manufacturing and institutional foodservice customers.

Key Responsibilities

• Identify, approach, and acquire new B2B customers, particularly hotels, restaurants, cafés, catering companies, central kitchens, and other foodservice operators, by assessing product requirements, conducting customer visits, and converting prospects into active accounts.
• Build relationships with purchasing and procurement teams, R&D, QA/QC, production teams, chefs, and business owners while navigating customer procurement procedures and supplier registration requirements.
• Coordinate product samples, technical specifications, supporting documentation, and customer trials with internal teams to facilitate product evaluation and approval.
• Prepare quotations and negotiate pricing, order volumes, delivery schedules, and payment terms within authorized limits, obtaining management approval for discounts and credit facilities.
• Develop long-term customer relationships, encourage repeat purchases, and identify opportunities to increase order volumes and account value.
• Coordinate with the Blitar-based team and appointed distributors regarding product availability, order processing, delivery schedules, customer complaints, and payment follow-ups.
• Maintain accurate records of customer visits, prospects, procurement stages, sales forecasts, expected orders, and follow-up activities while protecting confidential customer and commercial information.

Candidate Requirements

• Bachelor's degree (S1) in any discipline.
• Minimum 3 years of experience in B2B Sales or Business Development, with a proven track record in new customer acquisition, commercial negotiations, and repeat sales.
• Proven hands-on experience acquiring and managing HORECA accounts, particularly hotels, restaurants, cafés, and catering businesses.
• Direct HORECA sales experience selling food ingredients or related products to foodservice operators, central kitchens, or institutional food buyers; retail-only sales experience is insufficient.
• Relevant product experience in food ingredients such as flour, sugar, margarine, chocolate, dairy, eggs, protein, or frozen products, as well as foodservice supplies or related B2B products.
• Strong familiarity with the Jakarta market, including established professional networks and direct relationships with HORECA purchasing and procurement decision-makers and business owners.
• Strong understanding of the end-to-end B2B sales process, including prospecting, customer acquisition, product sampling, negotiation, closing, and repeat-order development.
• Practical knowledge of institutional procurement processes, including supplier registration, product specifications, technical approval, purchase orders (PO), deliveries, and payments.
• Ability to coordinate effectively with Purchasing and Procurement, R&D, QA/QC, Production, chefs, and business owners throughout the sales cycle.
• Proficiency in quotation preparation, pricing and margin management, payment terms, sales pipeline tracking, forecasting, and basic sales reporting.
• Strong communication, negotiation, relationship-building, commercial awareness, and independent problem-solving skills.
• Honest, disciplined, proactive, and self-motivated, with consistent customer follow-up and a strong commitment to achieving sales targets.
• Ability to work independently in a field-based sales role while managing administrative tasks from home and coordinating regularly with the Blitar team.
• Must own a personal vehicle, reside in the Greater Jakarta area, and be willing to travel for customer visits, including assignments in Blitar and weekend schedules when required.
• Commitment to customer confidentiality, accurate sales reporting, customer satisfaction, and payment follow-ups.
• Proficiency in Bahasa Indonesia for professional communication, customer engagement, and commercial negotiations.
• Adequate English proficiency for basic business communication, understanding product information, and coordinating with internal teams and business stakeholders.

Job Code: #916