Job Description

Team Introduction

The GBS team at TikTok partners with leading advertisers to drive strategic business growth through innovative and effective marketing solutions. We are committed to delivering best-in-class support and insights that empower our clients to achieve meaningful results. As we expand TikTok Shop in the region, we are looking for a passionate and strategic Account Manager to accelerate adoption and success of TikTok Shop Ads within our top enterprise and mid-market accounts.

About the Role

As an Account Manager focused on TikTok Shop, you will play a critical role in driving revenue, leading strategic conversations with clients, and positioning TikTok Shop Ads as a core solution in our ecosystem. You will act as a trusted consultant to clients and cross-functional teams, helping brands integrate commerce and media strategies, unlock performance opportunities, and scale their businesses through TikTok Shop.

Success in this role requires a strong mix of strategic thinking, client-centricity, sales acumen, and a deep understanding of eCommerce dynamics.

Responsibilities:

- Being a Consultant to clients and internal stakeholders as a TikTok Shop Subject Matter Expert, managing customer expectations and maintaining high engagement on the platform;

- Assess leads and current funnel for appropriate engagement track to mitigate churn and nurture activation potential. Prioritize tasks by urgency level and impact in alignment with Team Lead and overall team goals and needs;

- Lead engagement activities end-to-end, including prospecting, outreach, developing project plans and timelines, troubleshooting issues, working with E-Commerce team AM's, and internal XFN's that add value for clients;

- Drive revenue for TikTok by driving and facilitating the adoption of Shops Ads as a primary solution for clients looking to scale on TikTok Shop, working on the creation of media plans integrating Shop solutions with other TikTok advertising solutions. Help steer account growth and success via TikTok in both the pre-sale and post-sale process, with the TikTok Shop ecosystem as a primary focus;

- Keep up to date with TikTok Shop product developments, market landscape, vertical movements and competitor activities to give clients and internal teams a holistic view of how to succeed with Shop Ads;

- Stakeholder Management & Revenue Impact. Understand the scope of various cross functional teams and whom to approach for what purpose;

- Pushing through foundational product adoption to succeed with Shop Ads;

- Knowledge Sharing, sharing client/market/vertical learnings and knowledge across SMB Teams, and beyond where pertinent, through case studies or other ad hoc sharings;

- Generating product and process insights and improvements to share with leadership and key cross functional partners.