Job Description

Affinity Group Canada is a well established successful and growing company that prides itself on being one of the premier food brokers in Canada. Since 1989, our success has been driven by the number of industry leading food manufacturers that we represent. We pride ourselves on having a dedicated sales team, strong customer service orientation, extensive product knowledge and a professional, challenging and rewarding work environment.

About the Role

Affinity Group Canada is seeking an experienced Non-Commercial & Healthcare Account Manager to join our sales team. This role is responsible for developing and growing assigned operator accounts, building trusted relationships with decision-makers and culinary teams, and executing customized sales strategies that deliver measurable results. The successful candidate will bring strong knowledge of the non-commercial and healthcare foodservice sectors, including tenders and RFPs, menu planning, product applications, cost structures, and operator requirements. This is a field-focused role supporting non-commercial and healthcare accounts throughout the Greater Toronto Area and surrounding market, requiring regular travel throughout the assigned territory.

Key Responsibilities:

Strategic Account Management

• Develop and maintain a portfolio of priority and assigned accounts through consistent in-person sales calls and follow-up.
• Build a detailed understanding of menu rotations, customer demographics, operational trends, desired cost structures, and product needs within assigned accounts.
• identify opportunities to penetrate new categories, convert products, expand menu applications, and grow account value.
• Maintain current customer profiles and act as a knowledgeable resource and solution provider.

Sales Execution & Product Expertise

• Plan and execute customized sales strategies for assigned non-commercial and healthcare operator accounts.
• Conduct product education, training, demonstrations, and menu-application discussions with customers.
• Prepare food products and recommend menu combinations to support the sales process.
• Ensure ongoing client and customer product knowledge and respond promptly to product questions or complaints.
• Achieve assigned sales projections and targets.

Market, Distributor & Team Collaboration

• Participate in vendor fairs, food shows, industry trade events, and manufacturer or distributor training sessions.
• Work closely with the broader sales team to share go-to-market strategies, competitive intelligence, successes, and challenges.
• Provide field insights that support client strategies and stronger market execution.

Reporting & Administrative Responsibilities

• Use the CRM system consistently to record sales-call activity, customer updates, opportunities, and follow-ups.
• Maintain accurate, current account information and complete required call reporting on time.
• Perform other related duties as assigned.

Key Expectations

• Build strong customer, distributor, client, and internal relationships.
• Develop and execute account-specific sales plans aligned with client priorities and customer needs.
• Deliver or exceed established sales projections, targets, and account-growth objectives.
• Maintain a consistent and professional field presence.
• Demonstrate exceptional organization, communication, and follow-through.
• Represent Affinity Group Canada professionally at customer meetings, training sessions, food shows, and industry events.

Qualifications

• Minimum 5 years of foodservice experience within the non-commercial and healthcare sectors.
• Experience working with tenders and requests for proposal (RFPs).
• Post-secondary education is preferred.
• Strong communication, presentation, relationship-building, and credibility-building skills.
• Excellent planning, organization, problem-solving, and strategic-thinking capabilities.
• Positive, professional, proactive, and team-oriented approach.
• Proficiency with CRM systems and Microsoft Office applications.
• Valid driver’s licence, reliable access to a vehicle, and ability to travel throughout the assigned territory.

Accessibility & Accommodation

Affinity Group is committed to providing an accessible workplace. Accommodation is available on request for candidates taking part in all aspects of the selection process. If you require accommodation during any stage of the recruitment process, please contact us at hr@affinitysales.ca.

Use of Artificial Intelligence in Hiring

Affinity Group Canada may use artificial intelligence-enabled tools to assist with resume screening and candidate evaluation as part of the recruitment process. These tools are designed to support, not replace, human decision-making. All hiring decisions are made by qualified members of our recruitment team.

The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.