
Grodan is seeking a Commercial Account Manager, Cannabis, based in the San Francisco Bay area or Sacramento with a territory of Northern CA and Northern NV, to join our growing team. This position reports to the National Commercial Sales Manager.
At Grodan, we are at the forefront of innovating the horticulture industry, by creating media solutions for sustainable cultivation of vegetables, flowers and medicinal plants using stone wool. Stone wool growing substrates are offered together with tailor-made advice and innovative tools to support Precision Growing, enabling growers to achieve the best crop possible.
Ready to help build a better future for generations to come?
In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.
Join us and make a difference!
What You Will Be Doing
The Commercial Account Manager, Cannabis, is responsible for managing and executing the sales activities of the US Commercial Sales and brand strategy. This includes licensed grower sales, direct and indirect, brand awareness & reputation, customer visits, education and grower conversions by developing and maintaining relationships with licensed commercial growing customers and other stakeholder(s) within the cannabis and retail markets.
• Build and maintain strong relationships with current and prospective customers (licensed commercial cannabis growers), distributors, and key industry influencers
• Develop sales action plans aligned with strategic goals and market approaches
• Drive top-line sales growth and market share gains by converting licensed producers from alternative growing media
• Deliver high-level sales performance and education on Grosens Suite and eGro platforms
• Execute lead generation initiatives, targeting potential new accounts in the commercial growing space
• Partner with the Business Support team to provide comprehensive education, problem-solving, and collaborative growth trials with licensed commercial growers
• Collaborate with Product Management to identify insights and strategies for developing products suited to the commercial market
• Work with Marketing to execute planned campaigns, product launches, educational initiatives, and tradeshow activities for commercial growing
• Translate competitive analyses, campaign results, and consumer trends into actionable insights
• Educate customers on crop steering and CEA practices, to optimize performance
• Maintain CRM system with current, relevant account information and developments
What You Bring
What We Offer
The base salary range for this position is $100,000.00 – $110,000.00. Your base salary is determined based on location, experience and the pay of employees in similar positions. This position is bonus eligible.
Who We Are
Founded in 1937 in Denmark, ROCKWOOL Group transforms volcanic rock into sustainable and innovative products that enhance lives and communities. With a global team of over 13,000 employees and 51 manufacturing facilities across 40+ countries, we are united by a shared mission: unlocking the natural power of stone to enrich modern living.
This role is part of our Grodan business, a division of the ROCKWOOL Group. Grodan supplies innovative and sustainable growing media solutions for professional growers and home gardeners. For almost 50 years, our team has been dedicated to creating the optimal environment for roots resulting in healthy and strong plants. To learn more, visit www.grodan.com

We release the natural power of stone to enrich modern living.
ROCKWOOL Group is a focused industrial company with leading positions in insulation, acoustic ceilings and horticultural growing media based on proprietary stone wool technology. We harness the properties that nature has given us to create products for quality living.
Our products touch most aspects of everyday life. We offer carefully designed, innovative sustainable solutions for your comfort, safety and for the benefit of the environment.
ROCKWOOL Group's business portfolio consists of:
* ROCKWOOL® insulation solutions for buildings.
* ROCKWOOL® technical insulation solutions to both industry, marine and offshore.
* ROCKWOOL® core solutions tailor made stone wool products to be integrated into finished systems.
* Rockfon® acoustic ceilings and wall solutions.
* Rockpanel® cladding material.
* Grodan® growing media solutions for plants.
* Lapinus® solutions for applications such as friction, water management, tracks, coatings, gaskets.
At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our product solutions. Our expertise is perfectly suited to tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. Our range of products reflects the diversity of the world’s needs, supporting our stakeholders in reducing their own carbon footprint along the way.
Stone wool is a versatile material and forms the basis of all our businesses. With around 12,200 colleagues in 40 countries, we are the world leader in stone wool solutions, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry and marine & offshore.