Job Description

Location: Remote, Australia or GMT+8 countries

About the Hiring Company:

Our client is looking for an experienced and highly independent Marketing Manager – Indonesia to lead the development and execution of its marketing strategy within the Indonesian iGaming market.

This is a hands-on, individual contributor role suited to someone with strong local market knowledge, an established network of industry partners, and a proven ability to drive market growth.

The successful candidate will take full ownership of marketing activities in Indonesia, working across both B2B partnerships and B2C player acquisition initiatives. The role requires someone who can think strategically while remaining actively involved in day-to-day execution, from building partner relationships and growing communities to managing campaigns and identifying new opportunities.

Key Responsibilities

• Develop, manage, and execute the overall marketing strategy for the Indonesian iGaming market.
• Drive market growth through strategic partnerships, affiliate marketing, community engagement, and player acquisition initiatives.
• Build, maintain, and leverage strong relationships with local operators, aggregators, affiliates, and other relevant industry partners.
• Identify new business and marketing opportunities to strengthen the company's presence in Indonesia.
• Develop and execute B2B marketing initiatives to increase product awareness, strengthen partner engagement, and expand market reach.
• Support B2C marketing initiatives focused on generating player interest and driving demand for the company's gaming titles through affiliate and community channels.
• Build, manage, and engage relevant communities, ensuring authentic interactions and sustainable audience growth.
• Plan and execute digital marketing campaigns, promotional activities, and other local marketing initiatives, including offline activations and branded merchandise where appropriate.
• Monitor market trends, competitor activities, campaign performance, and key marketing metrics to identify opportunities for improvement.
• Collaborate with internal commercial, product, and operational teams to align marketing activities with business objectives.
• Manage marketing projects independently, ensuring timely execution, attention to detail, and measurable results.
• Take full ownership of the Indonesian marketing function, from strategic planning through hands-on implementation and performance evaluation.

Requirements & Qualifications

• Minimum 5 years of marketing experience within the iGaming industry, including direct responsibility for the Indonesian market.
• Proven, hands-on experience in the Indonesian iGaming market is essential. Experience in other Southeast Asian markets alone will not be considered a substitute.
• Fluency in both English and Bahasa Indonesia is required, including strong written and verbal communication skills.
• Open to all nationalities; native Indonesian candidates are preferred.
• An established and active network of relevant contacts within Indonesia's iGaming industry, particularly operators, aggregators, affiliates, and other strategic partners.
• Demonstrated experience building, managing, or growing engaged communities, with a strong understanding of authentic audience engagement.
• Strong understanding of digital marketing, affiliate marketing, partnerships, and market development within the iGaming industry.
• Experience in B2B marketing, B2C marketing, or both. Candidates with a strong background in either area are encouraged to apply.
• Ability to independently develop marketing strategies and translate them into practical, results-driven initiatives.
• Highly self-motivated, proactive, detail-oriented, and comfortable working without direct reports or a dedicated local marketing team.
• Strong relationship-building, negotiation, communication, and stakeholder management skills.
• Excellent organizational, project management, and analytical abilities.
• Ability to thrive in a fast-paced environment and adapt quickly to evolving market needs.

Nice to Have

• Additional market knowledge and professional networks across Southeast Asia.
• Experience with both B2B partnerships and B2C player acquisition.
• Experience executing offline marketing initiatives, events, promotional activations, or branded merchandise campaigns.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.