Job Description

You see the bigger picture — not just the brief in front of you, but the story behind it, the business challenge beneath it, and the opportunity ahead of it. Your strength comes from leading teams through complexity, shaping narratives at a strategic altitude, and making decisions that move clients forward.

You bring the maturity to guide senior stakeholders, the creativity to spark bold ideas, and the calm confidence to steer teams through fast-moving situations. Collaboration fuels you. Influence excites you. And helping clients win at a regional level? That’s where you do your best work.

We’re looking for Senior Account Managers who can elevate the room — leaders who are thoughtful, trusted, and unafraid to push the work to new heights. If you're ready to operate at a higher strategic level and shape communications that drive real business impact across Asia, this might be the chapter you’ve been writing toward.

If this feels like your story — turn the page.

The Plot Thickens: Job Description — Senior Account Manager

• Lead multi-market integrated marketing and communications (IMC)
• strategies across Southeast Asia — connecting brand purpose to business outcomes through cohesive storytelling, media, content, digital, social, and influencer programs.
• Lead and support new business efforts — from insights development and IMC strategy shaping to crafting compelling pitch stories that win hearts, minds, and briefs.
• Drive regional campaign alignment, ensuring markets such as Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines execute with consistency, quality, and local cultural relevance.
• Act as a senior advisor to clients — providing clear, strategic counsel and influencing decisions at manager, director, and sometimes C-suite levels across the region.
• Own day-to-day program management across complex workstreams, guiding teams, managing timelines/budgets, and ensuring quality that consistently exceeds expectations.
• Shape narratives that matter draft and refine high-stakes content including POVs, executive messaging, speeches, bylines, and integrated communication plans.
• Strengthen media, creator, and ecosystem partnerships at a strategic level — identifying opportunities for cross-market amplification and driving meaningful visibility across Southeast Asia.
• Analyze market dynamics, competitive signals, and campaign performance to translate insights into strategic recommendations that elevate the work.
• Create space for creativity: mentor Account Executive and Account Manager, coach teams through challenges, and nurture a culture of excellence, collaboration, and growth.
• Support and lead new business efforts — from insights development and narrative shaping to pitch storytelling that wins hearts, minds, and briefs.

Attributes of the Protagonist (That’s You)

• Innovative thinker and compelling storyteller who crafts messages that inspire and engage.
• Strategic IMC thinker who connects insights, ideas, channels, and execution into impactful, multi-market programs.
• Confident communicator who builds trust quickly with senior clients through clarity, empathy, and credibility
• Leader who guides teams with patience, accountability, and a high bar for quality — lifting others as you lead
• Storyteller with strong command of narrative structure, messaging, and editorial excellence
• Proactive problem-solver who anticipates issues, navigates ambiguity, and sees around corners
• Collaborator who brings people together across markets, cultures, and perspectives
• Mentor who encourages growth, celebrates strengths, and builds high-performing teams
• Curious, tech-savvy communicator who adapts quickly to new platforms, tools, and industry shifts

The Hero’s Background: Qualifications

• Bachelor Degree in Public Relations, Communications, Business, Marketing, Journalism, or related discipline
• 8 – 10 years of relevant experience, preferably within a PR, IMC, or integrated communications agency.
• Demonstrated strength in senior-level client management, advisory, and stakeholder alignment across Southeast Asia.
• Proven ability to lead multi-market IMC programs spanning media, content, creative, digital, social, influencer, and strategic counsel.
• Advanced writing skills — able to craft compelling narratives, executive messages, and strategic documents
• Experience working with technology, corporate, fintech, or innovation-led sectors is an advantage
• Strong media relations background with ability to drive meaningful, senior-level visibility
• Comfortable managing and inspiring teams across multiple markets in Asia.
• Excellent written and verbal communication skills in English; proficiency in Chinese or Bahasa Malaysia is an added advantage.
• Entrepreneurial mindset with resilience, resourcefulness, and strong ownership

About The Hoffman Agency

We are an integrated communications consultancy built to solve tough challenges — the more complex, the better — for technology companies shaping the future. Headquartered in Silicon Valley, our network spans across global innovation hubs including Bangkok, Boston, Beijing, Hong Kong, Jakarta, Kuala Lumpur, London, Munich, Paris, Portland, San Jose, Seoul, Shanghai, Singapore, Taipei, and Tokyo.

At Hoffman, we combine deep tech understanding with bold storytelling to help brands stand out, influence conversations, and drive meaningful impact.

For more information, visit www.hoffman.com

We are proud to be a diverse and inclusive workplace — one that celebrates individuality and welcomes people of all backgrounds. We’re an equal opportunity employer, and we encourage applications from all individuals regardless of race, ethnicity, nationality, gender identity, sexual orientation, age, religion, disability, or veteran status.

Join us and be at the forefront of marketing and communications innovation, partnering with industry-leading technology brands across the world. We value diverse perspectives, inclusive decision-making, and ideas that push boundaries to shape what’s next.

We offer a competitive salary, comprehensive benefits, and career growth opportunities — plus a unique four-week paid sabbatical after four years of service, because we believe in rewarding dedication and balance.