Job Description

Nexstar Media Group is America’s largest local TV and media company, with nearly 200 owned or partner stations in 116 markets and a fast-growing digital business. At CBS 17 (WNCN), we cover what matters across the Triangle and beyond—breaking news, weather, sports, and community storytelling—on-air and across streaming, social, and digital.

We’re looking for a hungry, high-energy Multi-Platform Account Executive who loves building relationships, winning new business, and creating smart marketing campaigns that actually work. If you’re competitive, organized, and want a career path in modern media + marketing, this role is for you.

• Sell TV + digital marketing solutions that help local and regional businesses grow (broadcast, streaming/CTV, programmatic, paid social, paid search, and more).
• Build relationships with direct clients and agencies across the Raleigh-Durham-Fayetteville market.
• Own the full sales cycle: prospect ? pitch ? close ? launch ? optimize ? recap.
• Create big, creative, results-driven ideas—then work with our digital, marketing, and production teams to bring them to life.
• Prospect consistently and develop new revenue in non-traditional categories (think: new-to-TV advertisers, digital-first brands, challenger brands, franchise groups).
• Present campaigns with confidence—using insights, examples, and performance expectations that make sense to clients.
• Negotiate and structure agreements that hit client goals and station revenue targets.
• Track your activity and pipeline in CRM, forecast accurately, and manage deadlines like a pro.
• Stay curious and keep learning as the media world evolves (streaming, creators, measurement, AI tools, etc.).
• Be a great teammate—collaborate across sales, digital, creative services, traffic, and finance so campaigns launch clean and deliver strong results

What success looks like

• You’re building a healthy pipeline and consistently bringing in new business.
• You grow accounts from single-platform buys into integrated TV + digital partnerships.
• Your clients renew because you deliver great service, strong ideas, and measurable outcomes.

What we’re looking for

• 1-3 years of experience in sales, advertising, media, marketing, or business development (TV/digital experience is a plus—but if you’re a fast learner, we’ll train).
• Strong communication skills and comfortable presenting to decision-makers.
• Competitive, self-motivated, and organized—someone who loves goals and chasing wins.
• Able to think strategically: you don’t just sell spots—you sell solutions.
• Comfortable using tools like Excel, PowerPoint, Teams, and CRM systems.
• A team-first attitude with the ability to work independently.
• Experience selling CTV/streaming, programmatic, paid social, or paid search.

Nice to have (not required)

• Agency-side experience or experience managing agency relationships.
• Local market knowledge in Raleigh/Durham/ChapelHill/Cary/Fayetteville and surrounding counties.

Work style / environment

This is an in-office role with time spent both at your desk and in the field.

• In-office: proposal building, prospecting calls, presentations, CRM/pipeline updates, internal meetings.
• In the field: client meetings, agency visits, community events, and station engagements.
• Occasional lifting of materials for presentations/events may be required.

Why CBS 17

• A trusted local news brand with major reach across TV + digital.
• A collaborative team environment with resources to help you win.
• A role where you can build real marketing skills and a long-term sales career.

SCAM ALERT:

Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporaterecruiters@nexstar.tv.

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