Understory is a platform for experience creators - from tours to classes - helping them manage bookings, payments, and operations with clarity and less stress. We are scaling globally after a €12M Series-A and are expanding our team in Copenhagen.
We are seeking a proactive Account Executive to drive growth in the Italian market from our Copenhagen office. You will manage the full sales cycle, convert leads into paying customers, and build long-term relationships with experience providers.
Responsibilities:
Manage full sales cycle for Italian experience providers from Copenhagen
Convert leads into customers and close deals
Collaborate with SDRs for smooth lead handovers
Track pipeline and forecasts in CRM
Provide market insights to inform strategy
Represent Understory in virtual events targeting Italian clients
Requirements:
Fluent in Italian & English
Strong negotiation, presentation, and closing skills
Self-starter and proactive
Passion for experiences and helping creators succeed
Nice to Have:
Proven B2B sales / AE experience (SaaS or experience economy preferred)
Network in tourism, travel, or events
Experience with experience-booking, hospitality, or SaaS platforms
Familiarity with CRM tools
Multilingual / European market knowledge
Understory is building the leading platform for experience businesses, and we approach that mission with the same ambition and energy as the people we serve.
You’ll join a small, ambitious team based in Copenhagen, where you’ll have real ownership and the opportunity to help shape a new market from the ground up. We move fast, think long-term, and take pride in doing work that truly matters - from the product we build to how we work together as a team.
At Understory, we value autonomy, trust, and flexibility. We focus on outcomes, not hours, and trust each other to take initiative, lead projects, and keep evolving - both professionally and personally. As we grow quickly, there is significant room for career development and the chance to be part of something genuinely category-defining.
Above all, you’ll contribute to a mission-driven company that is transforming the experience economy worldwide.
We review applications on a rolling basis and will hire as soon as we find the right person.
Preferred start date: March/April (flexible).
If you have any questions about the position or the process, feel free to reach out to Emil at emil@understory.io
Powering experience makers.
That’s what we do at Understory.
Our platform gives you all the tools you need to run an experience business. Bookings, payments, and marketing made simple, so hosts and experience creators can focus on creating unforgettable experiences.
We see ourselves as the "understory" for our hosts.
In nature, the understory is a part of the forest – a hidden but essential space where growth happens, connections are built, and potential is nurtured.
Understory is here to lift, nourish, and empower those shaping the world of experiences.
