Job Description

Louisiana First News is seeking a motivated and results-driven Account Executive to join our growing sales team. This position offers an exciting opportunity to help local businesses throughout the Baton Rouge area and surrounding communities grow through innovative advertising solutions across broadcast television, digital, streaming, social media, and other multimedia platforms.

The ideal candidate is a relationship builder who enjoys connecting with local business leaders, identifying client needs, and creating customized marketing strategies that deliver measurable results.

• Develop and execute strategies to consistently grow revenue and exceed individual and station sales goals.
• Build and maintain strong relationships within the Baton Rouge business community and surrounding markets.
• Conduct sales calls and presentations with existing clients and prospective advertisers.
• Manage and grow an assigned account list while actively pursuing new business opportunities.
• Develop customized marketing solutions utilizing Louisiana First News' television, digital, streaming, and social media advertising platforms.
• Prepare and deliver professional sales presentations that demonstrate the value and effectiveness of advertising solutions.
• Educate clients on how Louisiana First News can help them reach their target audience and achieve their business objectives.
• Provide clients with audience insights and campaign recommendations.
• Collaborate with station leadership, creative services, digital teams, and sales support staff to develop effective advertising campaigns.
• Work closely with clients throughout the campaign process to ensure successful execution and customer satisfaction.
• Maintain accurate sales records and activity reporting within company systems.
• Represent Louisiana First News professionally at community, networking, and business events.
• Perform other duties as assigned.

• Qualifications & Skills

• Bachelor’s degree in marketing, Advertising, Mass Communications, Business, or a related field preferred; equivalent education and experience will be considered.
• Minimum of one year of sales experience, preferably in media, advertising, marketing, or business development.
• Demonstrated ability to build relationships and generate new business opportunities.
• Strong presentation, communication, and negotiation skills.
• Proven ability to establish long-term objectives and implement strategies to achieve sales goals.
• Self-motivated with strong organizational and time-management skills.
• Comfortable working in a fast-paced environment with multiple priorities.
• Proficiency with Microsoft Office and CRM systems; ability to learn sales and media platforms.
• Valid driver's license and acceptable driving record.
• Knowledge of the Baton Rouge market and local business community is a plus.

• Why Louisiana First News?

• At Louisiana First News, we are committed to serving the Capital Region through trusted local journalism and meaningful community engagement. As part of our sales team, you'll have the opportunity to partner with local businesses, help drive economic growth in our community, and represent one of the region's most recognized media brands.

  Join a collaborative team that values innovation, integrity, and results while helping businesses across South Louisiana tell their stories and connect with customers.

  SCAM ALERT

  Please be aware that candidates may be targeted by scammers seeking personal information or money. Recruiters with Nexstar Media Group and its local stations will only contact candidates through official job boards, LinkedIn, or email addresses associated with Nexstar Media Group or station domains.

  We will never contact candidates using personal email accounts such as Gmail. If you are unsure about the authenticity of a job inquiry or employment offer, please contact corporaterecruiters@nexstar.tv