Job Description

Primary Responsibilities:

· Identify, research, and establish relationships with various influencers in various niches

· Own outreach to approved influencers and manage the full relationship including: conceptualizing a creative scope, drafting contracts, working alongside senior leaders on budget negotiations, scheduling and monitoring content going live and reporting on influencer programs

· Managing content across partners. This includes managing assets incoming from partners, coordinating internal and client reviews and ensuring all requested edits are made before posting

· Manage influencer product in the New York City office – this includes receiving influencer products from clients (e.g. Nikon cameras), conducting inventory and managing shipments of product out to partners to execute their scopes

· Whitelisting creator content with paid dollars

· Coordinate with social media community managers and the content team on creator-led social media content for owned channels

· Work alongside leaders of the Social/Influencer Practice to help enhance offerings for our Consumer clients to ensure the agency is evolving and staying ahead of the curve

· Deliver client-ready materials, including plans, memos, proposal decks, and timelines

· Stay up to date on social media and influencer trends and platform capabilities as it relates to social clients

· Analyze key metrics and tweak strategy as needed to maximize traffic, engagement, and growth potential across all platforms

· Research relevant industry experts, competitors, target audiences and users

· Work with social monitoring and reporting tools to pull performance and insights for activity and status reports

Requirements

Requirements/Qualifications + Success Factors:

· 2-3 years of experience that includes Influencer marketing, content strategy and development, and social media management

• Prior experience with influencer and social media listening, publishing, and measurement platforms is a must; this includes tools similar to CreatorIQ, Tagger, Meltwater, Sprinklr, and others.
• Knowledge of social media advertising options and management on LinkedIn, Twitter, Facebook, and Instagram

· Experience executing paid social advertising is a plus

· Proficient reporting skills and turning data into insights & recommendations

· Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions

• Shines in a fast-paced environment, managing frequent tight deadlines without sacrificing quality
• Ability to “get smart quickly”- understand and learn different business sectors swiftly

· Superior oral and written communication skills; proofreading and editing ability

• Ability to think strategically, creatively and proactively; exhibit a facility for problem-solving and close attention to detail
• Possess strong attention to detail and ability to multitask
• Demonstrates motivation and a “can-do” attitude and immerse themselves in an integrated team
• Desire to pursue knowledge and professional development
• Actively participate in agency development by working collaboratively across all practice areas and assisting with new business whenever possible
• Cultivate and exhibit strong presentation and interpersonal skills
• Ability to prioritize multiple assignments and manage time in an organized manner while ensuring deadlines are met
• Consistently strive for personal excellence with both client deliverables and within your team, enabling MWW to maintain competitive advantage by providing exceptional value and service