Job Description

Agency :

Red Agency

Account Executive – Consumer & Brand

AboutHavasRed

WeareHAVASglobal,earned-firstagencythatputsculturalclout,creativemagicand strategic insight at the heart of everything we do.

Wehelpbrandsbecomepartofconsumerconversationbythinkingbig,differentandbold, with attention-grabbing creative driven by strategic cultural insight that is authentic, engaging, entertaining,informativeand provocative.

Asaglobalnetworkwithover30officesworldwide,weprideourselvesonourborderless thinking that transcends market,channeland discipline. From content to social to experiential toinfluence toeditorial, our work delivers on every level.

The pride we have in our work goes hand in handwith aculture that’s passionate,vibrantand bloodygood fun We believe that people are our most vital asset because they are different.Differenttooneanotheranddifferenttothenorm.Diverseperspectivesfuelour curiosity and fresh thinking.

TheRole
We’re looking for an AE to join our Consumer & Brand team and create standout work that will help make our clients famous. Working within our travel, culture, F&Band lifestyle portfolio of brands, you will be working with some of the biggest and well-known brands in the country.

The AE works closely with Account Managers and Account Directors to create smart earned first work and tap into your media contacts and stellar understanding of the Australian media landscape to support the team in delivering the best quality work across client program development,implementationand reporting. 
For this role, you will need todemonstratethat you have your finger on the pulse and are upto date on all the latest media moves, trends in culture,traveland lifestyle. You will understand what makes a story great and have a growing list of media contacts and be keen to grow your network, proven through your experience working within an agency context.

We encourage people from diverse backgrounds, identities, beliefs,ageand abilities, including Aboriginal and Torres Strait Islander people, to apply for this or any role with us.
We look forward to meeting you.

Key Responsibilities

Be the wow factor for clients

• Research andmonitorclients’ business and industries to stay up to date on trends,developmentsand breaking issues, and in concert with senior managers, counsel client accordingly

• Develop and cultivate positive relationships withallocatedclients

• Working with senior managers, prepare and regularly review and update detailed project/program plans including working timetables of activity and WIP docs

• Produce meeting reports, notingactionsand ensuringappropriate interactionand follow up

Bring your Black Book of media and influencer contacts

• Ensureaccurate, relevant media distribution lists are developed and kept up to date

• Develop and cultivate a wide range of relationships across mainstream and specialist media relevant to client base

• Bring your creativity, developing unique,relevantand newsworthy story angles

• Cultivate strong relationships with social influencers relevant to client base

• Develop high quality media releases, pitches and materials, including research, writing, editing,collatingand distributing through relevant social media channels

• Ensure media are proactively followed up to achieve agreed KPIs, cultivating a positive client presence

• Monitor and report on client and industry media activity ensuring media coverage is provided in the best quality and as quickly as possible

• Work with targeted media and influencers on story/content development

• Respond to and follow up media enquiries ina timely,efficientand professional manner

• Support with media and influencer events including conferences, briefings,toursand activations

• Keeping coverage trackers up to date with PR coverage across product, corporate and consumer/lifestyle andassistthe team with reporting duties

Be an event manager extraordinaire

• Support on events including research, venue, catering, talent selection and management, theming and decoration and speaker briefs

• Support with guest list management,invitationsand RSVPs

Be a culture driver

• Be a driving force for culture within the agency; share your knowledge of culture,trendsand audiences to fuel culturally meaningful ideas and insights

• Be a force for positive and approachable creativity, contribute creatively to projects, newbusinessand campaign development

• Bring ideas to the table that will push the creative team, the wideragencyand our clients into tomorrow

Be a dynamo part of the Consumer and Brand and wider HAVAS Red team

• Participate as an active and interested team member, providing support to colleagues and taking every opportunity presented to learn and develop

• Participate in brainstorms to generate media strategies and story ideas

• Bring your unique self to work and activity add to the team’s culture

WHAT YOU BRING

• Media relations activity

• Event management

• Supporting development of communications plans

• Stakeholder management tasks

• Communications measurement and evaluation

Personal Application

• Uses verbal and non-verbal communication for workplace negotiation

• Demonstrates initiative and proactivity

• Completes tasks within set deadlines with good attention to detail

• Successfully coordinatesnumeroustasks under pressure

• Contributes strongly to team effectiveness and culture

• Clearly outlines problems and suggests solutions

• Proactivelyidentifiespersonal areas for improvement

• Reviews own performance

The Basics

• A degree in Communications, Public Relations or Journalism (or similar) would be great (but not mandatory)

• Experience and contacts within the Australian media, with key relationships across news, lifestyle, luxury,food and beverageand travel

• A minimum one year full-time in agency or similar experience and provenproficiencyto perform tasksrequiredto a high standard

At Havas, we are committed to building a future that is inclusive to all, where you can bring your whole self to work and feel valued, respected, and supported to succeed. We encourage people from diverse backgrounds, identities, beliefs, age, and abilities, including Aboriginal and Torres Strait Islander people, to apply for this or any role with us.

The Role

As a Senior Account Executive, you’ll work closely with an Account Director and wider team to deliver standout PR campaigns across lifestyle categories. You’ll play a key role in campaign development, media engagement, influencer outreach, event activation and insightful reporting. This is the perfect step for an emerging PR star with at least two years’ agency experience, hungry for bigger clients, bigger ideas and bigger impact.

What You’ll Bring

• Strong background in lifestyle, travel, beauty, luxury or consumer PR

• Understanding of the Australian lifestyle media landscape

• A degree in Communications, PR, Journalism or similar

• Knowledge of social media, pop culture and digital trends

• A natural interest in what’s new, next and culturally relevant

Your Skills

• Strong media and influencer relationships, plus confident writing skills

• Solid event management experience and ability to build social content calendars

• Highly organised, detail driven and able to juggle multiple tasks

• Proactive thinker with strong problem solving and creative instincts

What You’ll Do

• Manage lifestyle media and influencer outreach, plus develop high quality pitches and materials

• Support campaign ideation, product PR (loans + gifting) and event activations

• Track media/social activity and contribute to client reporting

• Collaborate with cross agency teams and support day-to-day client communication

About Havas

The Havas Village is a unique model — creative, digital, content, PR, media and partnerships, all under one roof. We build teams around our clients’ needs, not our own structures, with offices in Sydney, Melbourne and Brisbane.
Our mission? To make a meaningful difference to the brands, businesses and lives of the people we work with. We’re proud to be a Great Place to Work Certified company.

At HAVAS, we are committed to building a future that is inclusive to all, where you can bring your whole self to work and feel valued, respected, and supported to succeed. We encourage people from diverse backgrounds, identities, beliefs, age, and abilities, including Aboriginal and Torres Strait Islander people, to apply for this or any role with us.

• #LI-BN1

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.