Job Description

BPCM is a women-led public relations and communications agency focused on building brands through media relations, creative strategy, storytelling, partnerships, and events. We are committed to fostering a supportive, inclusive environment and are deeply dedicated to the growth and development of our team.

We are seeking a talented Account Executive to join our growing New York Beauty team. The ideal candidate will have 2–3 years of experience working with top-tier beauty brands at a public relations agency.

Requirements

General Requirements

• Strong understanding of editorial calendars, current events, pop culture, and seasonal/celebrity trends, with the ability to proactively develop timely and strategic story angles that drive product placement and brand visibility across national, regional, online, trade, and broadcast outlets
• Proven ability to manage and mentor junior team members, including Assistant Account Executives, Account Coordinators and interns
• Ability to work both collaboratively and independently, consistently meeting deadlines
• Deep knowledge of media landscape, beauty editors, and the broader beauty industry
• Excellent writing, communication, and presentation skills, with the ability to confidently articulate ideas to clients and internal stakeholders
• Highly organized, detail-oriented, and able to thrive in a fast-paced, deadline-driven environment
• Strong product knowledge within the beauty space preferred
• Established relationships with beauty editors across luxury and lifestyle publications preferred

Key Responsibilities

Strategy & Media Relations

• Manage day-to-day media relations in partnership with junior team members
• Support the development of overarching communications strategies
• Secure print, online, and broadcast placements in alignment with client goals
• Build and maintain relationships with mid-level media contacts
• Contribute to strategic brainstorming and campaign development
• Oversee beauty awards tracking and submissions

Events

• Plan and execute PR events (product launches, editor meetings, Fashion Week activations, etc.)
• Manage all event logistics, including media outreach, invitations, and guest list coordination
• Oversee production of event materials (signage, gifting, collateral)
• Develop client briefing documents and manage on-site execution
• Host and engage media, influencers, and key stakeholders during events
• Deliver post-event recaps with clear results and insights

Mailings & Product

• Oversee organization and execution of product mailings
• Maintain and update media, podcast, and newsletter lists
• Develop creative, on-brand mailing strategies to maximize impact

Reporting & Insights

• Manage monthly press tracking and oversee weekly/monthly reporting
• Monitor competitor activity and share timely insights with clients

Operations & Team Support

• Assist in managing budgets, including OOP and event spend
• Oversee junior team members in:
• Product orders and inventory management
• Execution of seeding and gifting initiatives
• Procurement of supplies and materials

Desired Skills & Experience

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field (or equivalent experience)
• 2–3 years of relevant experience within a PR agency or in-house beauty team
• Prior experience managing or mentoring junior staff
• Strong interest in and passion for the beauty industry
• Excellent interpersonal skills with the ability to build and maintain relationships
• Proactive, solutions-oriented mindset
• Proficiency in tools such as Muck Rack, Launchmetrics, and Lefty
• Strong working knowledge of Microsoft Office (PowerPoint, Excel, Word)

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

The anticipated salary range for this position is $50,000.00- $65,000.00. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location. Whether a prospective employee will be paid within the compensation range listed above will depend on a number of factors including but not limited to the candidate's depth of experience and qualifications; the level of specialization the role requires; budgetary considerations, and the local market conditions that exist where the employee will be based.

This role will be hybrid, 3 days minimum in office.

Why BPCM:

We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities.

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.