Job Description

Shape the Future of Advertising in Utah's Premier Media Market

Are you ready to be at the forefront of the advertising revolution? Join KTVX TV (ABC4) and Nexstar Digital as an Account Executive and become a strategic partner to businesses across Utah. In today's dynamic media landscape, you'll craft innovative campaigns that seamlessly blend traditional broadcast television with cutting-edge digital solutions, including the rapidly growing world of streaming TV advertising.

What Makes This Role Exciting

Multi-Platform Campaign Architecture You'll design comprehensive advertising strategies that span traditional broadcast television, connected TV/streaming platforms, digital display, digital video, and email advertising. Every campaign you create tells a complete story across multiple touchpoints.

Streaming TV Revolution Be part of the streaming advertising boom! Help clients reach cord-cutters and streaming audiences through advanced targeting capabilities that traditional TV never offered. You'll leverage data-driven insights to deliver precise audience targeting across popular streaming platforms.

Creative Problem Solving Each client presents a unique puzzle. Whether it's a local restaurant launching a new location or a regional retailer driving holiday sales, you'll develop creative solutions that maximize their advertising ROI using our full suite of broadcast and digital tools.

Innovation at Your Fingertips Work with the latest advertising technologies including programmatic advertising, advanced audience segmentation, cross-platform attribution, and real-time campaign optimization tools

Your Impact as an Account Executive

Revenue Generation & Business Development

• Identify and cultivate relationships with small, medium, and large businesses plus advertising agencies throughout Utah
• Uncover new opportunities by understanding each client's business challenges and demonstrating how our integrated media solutions drive measurable results
• Implement data-driven strategies to consistently exceed revenue targets while building long-term client partnerships

Strategic Campaign Development

• Create compelling, multi-platform advertising campaigns that leverage the unique strengths of broadcast television, streaming TV, and digital advertising
• Present innovative media strategies that showcase how traditional broadcast reach combines with digital precision targeting
• Develop customized advertising schedules and campaign timelines that align with client goals and market opportunities

Client Partnership & Consultation

• Serve as a trusted media advisor, educating clients on emerging advertising trends and technologies
• Deliver impactful sales presentations that demonstrate the power of integrated broadcast and digital campaigns
• Provide comprehensive market insights, competitive analysis, and performance metrics to guide client decision-making

Community Leadership

• Represent KTVX TV and Nexstar Digital as a visible leader in Utah’s business community
• Build meaningful relationships that extend beyond advertising partnerships
• Collaborate with a dynamic team of sales professionals, creative specialists, and digital experts

What You Bring to the Team

Education & Experience

• Bachelor's degree in Business, Marketing, Advertising, Mass Communications, or related field
• Alternatively, equivalent combination of education and relevant work experience
• Track record of achieving long-term objectives and implementing successful strategies

Core Competencies

• Exceptional communication skills with the ability to craft compelling proposals and deliver engaging presentations
• Creative thinking and innovative problem-solving abilities
• Strong analytical skills to interpret campaign performance and market data
• Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)

Professional Requirements

• Valid driver's license with clean driving record and reliable transportation for client meetings throughout the market
• Comfort with technology and ability to quickly learn new advertising platforms and tools

Work Environment

This dynamic role combines office-based strategic work with active client engagement throughout Utah. You'll experience the energy of a fast-paced media environment while building lasting relationships in Utah's business community. The position offers variety—from brainstorming creative campaigns in our modern broadcast facility to presenting cutting-edge advertising solutions in client boardrooms across Utah.

Ready to revolutionize advertising in Utah? Join us at KTVX TV and Nexstar Digital, where traditional broadcast excellence meets digital innovation.

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