Job Description

As an Account Executive, you will play a pivotal role in driving growth by nurturing relationships with small and medium-sized growers in California. You will leverage industry expertise and advanced tools to identify key opportunities, manage the sales cycle, and deliver tailored solutions to our customers. This is a hunter-style role focused on generating new business, opening new accounts, and building a pipeline from the ground up. The ideal candidate thrives on prospecting, cold outreach, and building trust with growers and agricultural operators. This role requires a combination of strategic outreach, in-depth knowledge of agronomic practices, and strong communication skills to successfully manage existing relationships while aggressively expanding the company’s customer base.

Objectives of this Role:

• Develop and maintain strong relationships with growers in California
• Leverage advanced tools and techniques to generate high-quality opportunities
• Own a territory mindset by consistently identifying and opening new accounts
• Drive the full sales cycle from prospecting to closing deals
• Collaborate with internal teams to align sales strategies with broader marketing and customer success initiatives

Key Responsibilities:

• Territory Ownership: Develop and execute a plan to grow your California territory by generating new business opportunities.
• Prospecting & Lead Generation: Identify and engage small and medium-sized growers through high-volume, multi-channel outreach (calls, emails, LinkedIn, etc.). Execute high-volume cold calling and outbound prospecting activity daily to generate new leads and consistently build a robust pipeline.
• Pipeline Development: Build and maintain a strong pipeline of qualified opportunities from the ground up.
• Sales Pipeline Management: Manage the sales process from initial contact through close, ensuring a consistent and proactive approach to customer engagement.
• Account Management: Build and maintain strong, long-term relationships with customers, ensuring customer satisfaction and growth.
• Full Sales Cycle Execution: Manage discovery, demos, proposals, and closing with minimal oversight.
• Customer Engagement: Meet with growers (including in-field when applicable) to understand operational challenges and deliver tailored solutions.
• Market Research & Analysis: Stay informed on market conditions and trends within the agriculture sector to identify new opportunities and challenges.
• Reporting & CRM Management: Track and report all sales activities using Salesforce, ensuring accurate documentation of the sales process.
• Event Participation: Attend relevant trade shows, conferences, and industry events to generate leads and build the brand within the segment.

Skills & Qualifications:

• 1-3 years of sales experience, preferably in agriculture or technology sectors
• Demonstrated hunter mentality with strong prospecting and pipeline generation skills
• Comfortable conducting high-volume cold calls and outbound outreach
• Proven track record of meeting or exceeding sales targets
• Excellent communication and relationship-building skills
• Ability to manage a full sales cycle independently
• Experience with CRM systems (Salesforce preferred)
• Knowledge of agronomic practices (preferred)
• Highly self-motivated with an entrepreneurial, results-driven mindset
• Strong understanding of growers’ needs and challenges, particularly in California
• Ability to work independently and as part of a team in a fast-paced environment
• Must reside in California to effectively conduct regular in-person meetings with growers across the territory

Benefits Package:

• Competitive salary with performance-based commission.
• Comprehensive medical, dental, and vision coverage.
• 401(k) with company match.
• Professional development opportunities.
• Flexible work environment with the potential for remote work.

Please contact Tara Schwartz, tara@producecareers.com