Job Description

You’re the kind of leader who doesn’t just manage accounts — you shape narratives, guide teams through complexity, and elevate brands with strategic clarity. You see how technology, media, and culture collide, and you know how to turn that chaos into opportunity.

At Hoffman, the story gets even bigger. This is where regional influence, bold ideas, and high-stakes decision-making come together — and where a protagonist like you steps in to move the plot forward.

If you’re ready to build trust with C-suite clients, inspire teams across markets, and drive work that matters, this could be your next chapter.

The Plot Thickens: Job Description — Account Director

• Lead integrated communications strategies that drive business impact across earned, owned, and paid channels.
• Serve as a trusted advisor to senior and C-suite clients, delivering clear, strategic counsel.
• Manage multiple accounts, ensuring exceptional work quality, profitability, and smooth execution.
• Mentor and grow teams, fostering a collaborative, high-performing environment.
• Build strong media and ecosystem relationships across technology sectors.
• Spot opportunities, solve challenges proactively, and shape long-term client and agency growth.
• Support new business pitches and help scale Hoffman methodologies regionally.

Attributes of the Protagonist (That’s You)

• Strategic thinker with strong business and storytelling instincts.
• Confident communicator who influences senior stakeholders with clarity and empathy.
• Team builder who inspires talent and elevates performance.
• Digitally savvy, data-aware, and plugged into emerging technology trends.
• Commercially minded problem-solver who thrives in fast-moving environments.
• Culture shaper who brings integrity, curiosity, and energy to every interaction.

The Hero’s Background: Qualifications

• Bachelor’s degree in communications, Public Relations, Marketing, or related field such as Public Affairs, Economic and International Relationships
• Strong proficiency in Mandarin and English is essential to support cross-market communications, client engagement, and content development across the region.
• More than 10 years of experience in public relations, integrated communications, or marketing — preferably within an agency environment
• Proven success in leading regional or multi-market client accounts with measurable business impact
• Deep understanding of the technology, B2B, or digital ecosystem — able to connect insights across technology industries Strong strategic planning skills with the ability to translate client business goals into compelling communication campaigns
• Demonstrated expertise in media relations, storytelling, and stakeholder engagement at senior and C-suite levels
• Hands-on experience managing cross-functional teams and mentoring mid-level leaders to success
• Entrepreneurial mindset with commercial acumen; able to balance creative innovation with business profitability
• Comfortable operating in fast-paced, multicultural, and matrix environments across APAC or global markets

About The Hoffman Agency

We are an integrated communications consultancy built to solve tough challenges — the more complex, the better — for technology companies shaping the future. Headquartered in Silicon Valley, our network spans across global innovation hubs including Bangkok, Boston, Beijing, Hong Kong, Jakarta, Kuala Lumpur, London, Munich, Paris, Portland, San Jose, Seoul, Shanghai, Singapore, Taipei, and Tokyo.

At Hoffman, we combine deep tech understanding with bold storytelling to help brands stand out, influence conversations, and drive meaningful impact.

For more information, visit www.hoffman.com

We are proud to be a diverse and inclusive workplace — one that celebrates individuality and welcomes people of all backgrounds. We’re an equal opportunity employer, and we encourage applications from all individuals regardless of race, ethnicity, nationality, gender identity, sexual orientation, age, religion, disability, or veteran status.

Join us and be at the forefront of marketing and communications innovation, partnering with industry-leading technology brands across the world. We value diverse perspectives, inclusive decision-making, and ideas that push boundaries to shape what’s next.

We offer a competitive salary, comprehensive benefits, and career growth opportunities — plus a unique four-week paid sabbatical after four years of service, because we believe in rewarding dedication and balance.