Job Description

TITLE Account Director
DEPARTMENT Client Services
DIVISION Yodel Mobile
LOCATION Hybrid – London, United Kingdom

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT YODEL MOBILE BY NP DIGITAL

Yodel Mobile is a leading app growth consultancy, specialising in full-funnel app marketing strategies, including app store optimisation (ASO), user acquisition, retention, engagement, product CRO and monetisation. Based in London, England and part of NP Digital, they operate globally to serve clients in the UK, Europe and the Americas including Universal Music, Yodel Delivery, B&Q, Global Player, Simon & Schuster, UKTV and more.

The ambitious and mission-driven team of app experts has over 70 years of collective experience in mobile marketing and is passionate about launching and scaling apps in the global market. Yodel Mobile has seen significant business growth, achieving momentous recognition in the industry for our progressive approach to app growth. Recent accolades include being named App Marketing Agency of the Year 2024 and being listed by the Sunday Times as one of the Best Places to Work in 2025.

ABOUT THE OPPORTUNITY

This is a newly created role to support our growing team.

We are looking for a confident, delivery-led Account Director to lead a portfolio of 5 to 6 key client relationships and play a central role in our next phase of growth. This is a senior client role within a specialist agency. You will sit at the heart of your accounts, driving clarity, raising standards and ensuring best-in-class strategic thinking and execution. You will work closely with Account Managers, Executives and Department Leads across Paid Media, ASO, Creative and Mobile Consultation to deliver integrated app growth strategies. While not a pure commercial role, you will take accountability for the health, retention and growth of your accounts.

To be considered, candidates must currently reside and be eligible to work in the United Kingdom and be comfortable with working in the London office 2-3 days per week.

ABOUT THE RESPONSIBILITIES

Senior Client Leadership 

• Lead senior stakeholder relationships across 5 to 6 clients and act as the primary strategic point of contact 
  
• Join weekly status and strategic calls, while providing clarity and direction across multi-service teams 
  
• Maintain consistently high standards of delivery and output and act as escalation point when required, while ensuring scope creep is managed 
  
• Ensure the teams output and activities match the specifics of the client contract and SLA 
  
• Lead difficult client conversations when required, including addressing performance challenges, resetting expectations and steering discussions when requests move beyond agreed scope 
  
• Build strong, trusted relationships with senior client stakeholders, creating confidence in Yodel Mobile as a long-term strategic partner 
  

Account Growth & Commercial Accountability 

• Understand the revenue profile of your accounts and contribute to revenue forecasting alongside senior leadership 
  
• Identify cross-service growth opportunities and lead renewals and support contract negotiations 
  
• Work with internal teams to shape and scope new initiatives 
  
• Maintain accountability for what has been sold versus what is delivered, ensuring work remains aligned to the commercial agreement 
  
• Understand the dynamics of agency fees, media investment and delivery costs to help ensure account margins are protected 
  

Strategy & Market Impact 

• Build clear and compelling client growth roadmaps 
  
• Shape integrated strategies across Paid Media, ASO and Creative and contribute to pitch strategy and narrative when required 
  
• Maintain strong awareness of trends across app growth and user acquisition 
  
• Develop informed perspectives on how the market is evolving and share learnings  
  

Team Leadership 

• Manage and develop Account Managers and support the progression of junior team members 
  
• Work closely with Department Leads to align strategy and execution 
  
• Raise the bar in client servicing and internal collaboration 
  

ABOUT YOU

• Strong agency experience at Senior Account Manager or Account Director level 
  
• Background in Paid Media, Paid Social or User Acquisition preferred 
  
• Experience leading senior client relationships 
  
• Demonstrated ability to grow accounts through upsells and renewals 
  
• Strong understanding of performance marketing and digital strategy 
  
• Confident communicator, comfortable challenging clients and internal teams 
  

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees.

• London location with flexible/hybrid work format
  
• Fun and collaborative workplace with a supportive team
  
• Regular team socials, lunches and activity days
  
• Direct access to Senior Management for a real voice in company direction
  
• Share in our success with our company bonus scheme
  
• Coverage of monthly mobile phone contract bill (up to £30)
  
• Recognition program and monthly prizes
  
• 25-Day holiday allowance (increases after 2 years)
  
• Employee Assistance Programme
  
• Virtual GP Access and Mental Health Support resources
  
• Company pension and life insurance
  
• Private Health Insurance
  
• Summer Fridays for early weekends
  
• Work from abroad scheme
  
• Office amenities: tea, coffee, fruit, and snacks
  
• Cycle to Work & Electric Car Scheme
  

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.