Job Description

📍Location: Sydney

💼 Employment Type: Full-time | Permanent

About Tide Communications

Tide Communications is one of Australia’s most exciting consumer PR and communications agencies – part of the Hardie Grant Media network and driven by a mission to create meaningful, culture-shaping work through straight-up storytelling.

We’re collaborative, ambitious, and genuinely passionate about delivering standout results for our clients – and boy do we have some goodies! We partner with a suite of local and international brands such as SodaStream, adidas, Country Road, Rodd & Gunn, Sunglass Hut and Pillow Talk Australia – along with many more.

We’re now looking for an Account Director who excels at building trusted client partnerships, delivering high-impact campaigns, and bringing fresh, creative thinking to the table to join and lead our Sydney team and grow our presence in this market.

The Opportunity: Account Director

As an Account Director at Tide Communications, you’ll be the strategic engine behind some of our biggest client relationships. You’ll lead day-to-day client partnerships with confidence, guide teams to deliver smart and creative work, and find opportunities for campaigns to grow and evolve.

This role is all about:

• Leading major accounts
• Driving excellent work
• Growing client partnerships
• Supporting and mentoring the team
• Driving new business opportunities

A little about you:

• Strong strategic thinker that can think big
• Excellent writer + storyteller across multiple channels
• Confident leading integrated consumer work (think PR, influencer, social & experiential)
• Comfortable in a fast-pace, creative & dynamic environment
• Excel in a team environment and can lead from the front

Key Role Responsibilities

1. Client Service & Account Leadership (The Foundation)

You’ll own several of Tide’s major accounts and ensure every campaign hits the mark and beyond. You will:

• Lead and deliver creative, strategic campaigns aligned to client goals.
• Build trusted, long-term relationships with senior client stakeholders and internal Hardie Grant Media team members.
• Provide proactive thinking, clear communication, and compelling reporting.
• Guide project and account teams with clear direction and accountability.
• Drive organic growth through new ideas, proactive solutions, and smart proposals.
• Maintain strong account profitability and oversee planning and cost management.
• Anticipate issues early and resolve challenges quickly to protect quality and satisfaction.
• Lead the development of clear strategic platforms and brave creative ideas that push our clients – and the work – forward.
• Confidently facilitate workshops, strategy sessions and client presentations.

2. Business Development (The Growth Driver)

You’ll help expand Tide’s client portfolio and grow existing relationships. You will:

• Meet KPIs related to new business and organic growth.

• Identify and pursue new business opportunities.
• Lead pitch strategies, proposals, and presentations with confidence.
• Strengthen new business processes and support junior staff in developing commercial skills.
• Represent Tide at industry events and build your network.

3. Business Operations & Commercial Performance (The Support Layer)

As an experienced account lead, you’ll contribute to efficient, commercially strong operations. You will:

• Work closely with senior colleagues to ensure efficient resourcing and strong margins.
• Identify growth areas and processes within Tide to excel our business and reputation in the Sydney market
• Strengthen your commercial understanding of agency financials.
• Contribute to forecasting, capacity planning, and workflow improvements.
• Play a key role in shaping Tide’s Sydney hub – from local culture and processes to helping grow the team and our client footprint in this market.

4. Team Support & Mentorship (The People Side)

You’ll also play an important role in developing others. You will:

• Mentor and support junior and mid-level team members.
• Foster a collaborative and inclusive team culture across both offices.
• Encourage learning, creativity, and cross-team collaboration

5. Media & Influencer Expertise (The Craft)

You’ll help steer media and influencer work across your accounts. You will:

• Stay across media and influencer trends, platforms, and best practice.
• Oversee media relations and influencer activity, ensuring strategic, compliant delivery.
• Guide the development of pitches, releases, and influencer approaches that cut through.
• Using data/insights to inform and improve campaigns.
• Leading robust reporting and post-campaign reviews.

Why Join Tide?

As part of Hardie Grant Media, you’ll enjoy a range of benefits designed to support wellbeing, flexibility, and growth, including (but not limited to):

• Hybrid working and flexible hours
• Bonus leave days
• Summer Hours program
• Additional menstrual & menopausal leave
• Extensive learning & development
• Paid volunteer day and blood donation leave
• Free counselling
• 3 months paid parental leave (for all carers)
• Fertility treatment and gender transition leave

Be Yourself – We Like You That Way

Tide and Hardie Grant Media are committed to creating an inclusive, equitable workplace. We welcome applicants of all backgrounds and encourage you to share any adjustments that would make the hiring process more accessible.

How to Apply

If this sounds like your next step, we’d love to see your application! Please include:

• A tailored cover letter addressing the key criteria
• An up-to-date CV