Job Description

YOOBIC is the leading AI powered frontline employee experience platform. While most tech companies build for desk based teams, we build the operating system for the deskless workforce. The 80 percent of global employees who power retail and hospitality.

Our mobile first platform helps frontline teams communicate, learn, and execute better every day. By combining operational data, Predictive Analytics, and AI, we help the world’s biggest brands turn frontline execution into a competitive advantage.

Trusted by 300 plus global brands including Michaels, Mattress Firm and National Vision. YOOBIC is scaling fast. Backed by a 50 million dollar Series C and investors including Highland Europe, Felix Capital, and Insight Partners, we are building the future of frontline work.

What we are looking for.

We’re looking for an ABM leader with a GTM engineer mindset to join our marketing team — someone who deeply understands the ABM motion in B2B SaaS and has a proven track record of building programs that generate enterprise pipeline.

This is a true strategist + operator role. You will set the ABM and pipeline strategy, and lead a significant portion of the execution yourself. You won’t operate alone: you’ll partner closely with Content, Events, Product Marketing, and the broader marketing team. But you should be comfortable rolling up your sleeves, building workflows, launching campaigns, and optimizing programs hands-on.

You’re excited by all the “cool new kids” in marketing tech and comfortable jumping into the tools to build, test, and improve. You combine ABM expertise with systems thinking, technical curiosity, and strong pipeline accountability.

We sell to some of the most exciting brands in global retail across fashion, luxury, grocery, specialty, C-store, and QSR. Our buyers are retail operations, innovation, and communications leaders. They are not typical tech buyers, which makes the engagement motion dynamic and nuanced.

You’ll operate at the intersection of Marketing, Sales, and RevOps, designing how signal turns into engagement, engagement into meetings, and meetings into pipeline. You are part strategist, part builder, with a strong appreciation for long sales cycles and complex buying committees.

What You’ll Own

• Global ABM Strategy & Execution

• Design and scale 1:1, 1:few, and 1:many ABM programs globally

• Execute multi-channel plays across digital, outbound, website personalization, paid media, events, and sales sequences

• Define ICP segmentation and tiering using firmographic, technographic, behavioral, and intent data

• Build persona-based messaging across buying committees

• Align closely with Sales on account plans, engagement strategy, and pipeline targets

• You’ll set the strategy and personally drive key programs forward in partnership with Content, Events, and Product Marketing.

GTM Systems & Marketing Technology Orchestration

• As an ABM leader with a GTM engineer mindset, you think in systems and enjoy building them.

• Design workflows across Claude and tools like Seam.ai, HubSpot, Influ2, Salesforce, and intent platforms

• Build trigger-based programs (intent surges, job changes, buying committee engagement)

• Work with our Rev Ops team to develop routing logic and alert systems for BDRs and AEs

• Partner with RevOps on scoring, enrichment, and automation

• Build dashboards tracking engagement-to-pipeline conversion

• Continuously test and adopt emerging GTM tools

• You don’t just use tools — you understand how they connect to drive revenue.

You will own US pipeline creation.

• Set and manage quarterly and monthly pipeline targets

• Align outbound with ABM campaigns and intent signals

• Lead pipeline reviews and address engagement gaps

• Ensure marketing insights translate into sales conversations

• You understand how outbound fits into an integrated ABM ecosystem and how to empower BDRs with the right data and context.
  

What We’re Looking For

Experience:

• 5–7+ years in B2B SaaS marketing

• 3+ years building and executing enterprise ABM programs

• Proven success generating qualified pipeline through ABM

• Strong hands-on experience with ABM platforms (6sense, Demandbase, UserGems), and other GTM tools - HubSpot, Salesforce, Gong, Clay
  

Profile:

• ABM leader with a GTM engineer mindset

• Comfortable owning strategy and executing hands-on

• Experience selling into global markets

• Deep understanding of ABM in B2B SaaS sales environments

• Highly technical and curious about emerging GTM tools

• Comfortable building workflows between Claude and tools like Salesloft, UserGems, HubSpot,Salesforce, and enrichment tools

• Data-driven and focused on engagement-to-pipeline performance

• Strong cross-functional collaborator across Marketing, Sales, and RevOps

• Confident people manager with a builder, test-and-learn mentality

• Comfortable in a fast-paced entrepreneurial environment
  

What We Offer:

• Hybrid working if based in NY (3 days a week in the office Monday, Tuesday and Thursday with lunch provided on Monday & Thursday

• Remote if based outside of NY

• 20 days PTO + 8 public holidays (plus 3 floating holidays to choose from)

• Medical cover and EAP (Employee Assistance Program)

• Company covered Life insurance coverage

• Company covered long term disability coverage

• An amazing 401k contribution - We contribute even if you don’t!

• ADP discounts for a whole host of items (including electronics, Childcare, travel, etc…)

• Free online HIIT sessions + gym discounts
  
  The base salary range for this position is $135,000–$145,000 per year. This represents our good faith estimate of the compensation at the time of posting. Final compensation will be determined based on experience, skills, and location.
  
  We are an equal opportunity employer that values diversity and inclusion. We are committed to equal employment opportunities and we want to ensure that our recruitment process is accessible to everyone. If you have a disability or additional need that requires reasonable accommodations during the process please do not hesitate to let us know. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.