Job Description

ABM Campaign Manager

Location: Remote (CA-based preferred)

Reports to: Senior Director of Marketing

Type: Full-time

About ZestyAI

ZestyAI is the leading decision intelligence platform for the property and casualty (P&C) insurance industry. Our platform unifies property-level data, predictive AI models, and Agentic AI automation to transform how insurers see, price, and manage risk — from wildfire and severe storms to roof condition and regulatory change. Trusted by many of the nation’s top property insurers, ZestyAI is growing rapidly as we help protect families, businesses, and communities from the increasing impacts of climate and property risk.

We’re expanding our marketing team to bring dedicated execution capacity to our ABM programs — ensuring our highest-priority accounts receive the focused, high-quality work they require.

About the Role

We’re looking for a high-leverage campaign owner who takes a strategic framework and turns it into revenue-driving programs. As our ABM Campaign Manager, you’ll own execution across 1:1, 1:few, and 1:many ABM programs, segmented email programs, landing pages, paid media, and our monthly newsletters.

You’ll work closely with our Senior Director of Marketing and serve as a marketing liaison to BD and Sales on named account programs.

This is an execution-focused role where marketing’s impact on pipeline is visible and measurable. You’ll operate within a defined strategic framework — with clear priorities, focused accounts, and visible revenue impact.

What You’ll Do

• Lead execution of ABM programs across named accounts and broader segments — email sequences, personalized landing pages, account assets, presentations, and enablement content that helps Sales build credibility and win deals
• Write and build segmented email programs — nurture sequences, webinar and content promotions, and re-engagement programs — across MailChimp, ActiveCampaign, or equivalent
• Own the strategy and execution of our monthly executive-facing newsletters — coordinating stakeholders, drafting content, managing layout and distribution
• Build and optimize campaign landing pages in Unbounce or equivalent, including personalized and dynamic pages
• Manage LinkedIn Ads and other paid media day-to-day — performance pulls, optimization recommendations, and publisher coordination
• Partner directly with BD and Sales on named account outreach cadence and pipeline-aligned program touches
• Deliver clear, data-backed program reporting to Sales and Marketing leadership

What We're Looking For

• Minimum of 5 years in an agency or in-house marketing team, supporting enterprise B2B sales cycles; insurance, insurtech, fintech, or similarly regulated verticals strongly preferred
• Demonstrated ABM execution across 1:1, 1:few, and 1:many tiers — has built account-specific programs, assets, and decks end-to-end
• Excellent writer with experience crafting executive-level outreach and multi-segment copy for technical, financial services audiences
• Hands-on proficiency with marketing automation, landing page, and paid media platforms — MailChimp, ActiveCampaign, Unbounce, LinkedIn Ads, or equivalent
• Structured, autonomous, and comfortable working directly with Sales and BD; understands buying committee dynamics
• Comfortable in a fast-moving, scale-up environment where priorities evolve and execution discipline matters

What Success Looks Like

• ABM programs measurably generate and accelerate engagement and pipeline across named accounts.
• Email programs, newsletters, and landing pages consistently meet or exceed engagement benchmarks
• Named account programs reach and activate multiple stakeholders — not just primary contacts
• BD and Sales describe you as a reliable, high-quality execution partner

This Role Is For You If

• You take genuine pride in shipping polished work — and it shows in everything you send
• You thrive when you own a program, not just a task
• You’re energized by working directly with Sales and BD, not intimidated by it
• You want your output tied directly to pipeline — and you want to see that connection clearly
• You’re self-directed, resourceful, and take ownership from first draft to final delivery

We’re a highly collaborative company of drivers doing work that matters — helping insurers make better decisions about real risk, for real people. If that’s the kind of place you want to build your career, we’d love to hear from you.