Job Description

We are looking for an adaptable, proactive, English fluent, and highly organized Marketing Specialist, based in Latin America, who will take ownership of GoFasti’s brand presence—both for the company and its executives. This role goes beyond traditional branding: you will lead marketing initiatives, manage social media, coordinate with designers and external vendors such as photographers and video editors, and ensure a cohesive, high-impact digital presence across all platforms.

If you’re a creative strategist with exceptional communication skills, a strong eye for detail, and a passion for learning, you might be the one we’re looking for.

Responsibilities:

Branding & Marketing Strategy

• Own and elevate GoFasti’s brand identity across all channels.
• Develop marketing campaigns that support company goals, partnerships, and talent initiatives.
• Maintain brand consistency across company, executive, and partner-facing communications.
• Conduct market research to inform strategy and identify growth opportunities.

Content Creation & Social Media Management

• Produce high-quality content for executives and company channels (LinkedIn, Instagram, YouTube, etc.).
• Work with designers to create compelling visuals, carousels, reels, and social assets.
• Draft long-form content: thought-leadership posts, newsletters, case studies, press statements.
• Plan editorial calendars and oversee social publishing with clear KPIs.
• Monitor community engagement and respond on behalf of the brand.

Executive Branding

• Build and maintain the digital presence of company executives (mainly LinkedIn and IG).
• Craft storytelling-driven content that positions executives as industry voices.
• Coordinate photo/video asset creation through designers, photographers, or video editors.

Campaigns, Funnels & Growth

• Plan and optimize marketing funnels with strong CTAs (landing pages, DMs, email sequences, webinars).
• Track performance across platforms to uncover opportunities and improve results.
• Collaborate with internal teams, photographers, and video editors to execute campaigns end-to-end.

AI-Enhanced Marketing

• Leverage AI tools for content production, segmentation, research, and automation.
• Stay up to date with marketing, AI, and automation trends to infuse innovation into workflows.

Requirements:

• 5+ years of experience in marketing, branding, social media management, or related roles.
• Demonstrated success managing brand presence and social media for a company or executives.
• Strong copywriting and storytelling skills—clear, engaging, and human-centered.
• Experience working with designers, creative teams, and external vendors.
• Strong understanding of digital channels: LinkedIn, IG, TikTok, YouTube, email, and landing pages.
• Ability to plan and execute marketing campaigns end-to-end.
• Solid grasp of analytics and performance tracking (platform insights, funnel metrics).
• Fluent English communication (spoken and written); Spanish is a plus.
• Highly proactive, organized, detail-oriented, and adaptable in a remote environment.
• Familiarity with AI tools (ChatGPT, automation platforms, content optimization tools).
• Experience supporting executive personal brands as a growth engine.
  
  

It’s a Plus

• Background in B2B, SaaS, or tech marketing.
• Knowledge of CRM/automation tools (HubSpot AI, Salesforce, Notion, Zapier, etc.).
• Ability to coordinate photo/video shoots or oversee creative production.