European Wax Center

"7 in the City" Influencer & Lead Storyteller

European Wax Center  •  El Paso, TX (Onsite)  •  8 hours ago
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Job Description

"7 in the City" Influencer & Lead Storyteller

The Opportunity

Are you the person everyone follows to find the best-kept secrets in the city? Do you know how to stop a thumb-scroll in the first three seconds? We aren’t looking for a traditional reporter; we are looking for a high-energy Brand Influencer and Multimedia Storyteller to become the face of “7 in the City.”

The "7 in the City" brand is the heartbeat of our community (Check it out! @kviaabc7news). This isn’t a seat at a news desk—it’s a creative mission. You will be the digital bridge between KVIA-TV’s brand and the Borderland, acting as a passionate advocate for local culture and businesses. We need a self-starting visionary who can take a lifestyle concept and turn it into a viral, cross-platform movement.

Key Responsibilities

  • Content Evolution: Conceptualize, shoot, and edit high-impact, aesthetic vertical video and digital stories that highlight the pulse of businesses.
  • Brand Ambassadorship: Serve as the relatable, energetic "Face of the City," representing our lifestyle brand on-camera and at community events.
  • Audience Architect: Take full ownership of the "7 in the City" social ecosystem. You aren't just posting; you are building a community through high-quality interaction and trend-setting content.
  • Multi-Platform Strategy: Act as a lead social media strategist. You understand the nuances of the TikTok vs. Instagram vs. YouTube algorithms and optimize every piece of content for maximum engagement.
  • Visual Aesthetics: Utilize CapCut, Adobe Creative Suite, and Canva to design professional-grade graphics, overlays, and transitions that make our content look like a premium digital production.
  • Agile Content Creation: Thrive in a fast-paced, "always-on" digital environment where you pivot based on what’s trending today.

What You Bring to the Team

  • Proven Influencer Track Record: You must have a demonstrable history of growing an audience or shaping a brand (either for a company or your own personal brand). We want to see your metrics, your portfolio, and your "vibe."
  • Natural On-Camera Persona: You are authentic, relatable, and polished without feeling "scripted." You understand how to engage an audience, not talk at
  • Technical Content Mastery: You are an agile "one-person production house." You are expert-level in mobile cinematography, lighting, and non-linear editing (CapCut, Premiere, etc.).
  • Creative Autonomy: You don't wait for an assignment. You are a self-directed organizer who manages your own content calendar and hits deadlines without a boss over your shoulder.
  • The "Designer's Eye": You have a sophisticated sense of style and branding. You know what looks good, what’s on-trend, and how to maintain a cohesive visual identity.
  • Bilingual, Bicultural? Not a must, but it would sure be helpful in this heavily Hispanic community.

Requirements

  • Degree in Journalism, Communications, Marketing or a related field.
  • Proven experience as a Social Media Influencer or Content Creator.
  • Valid driver’s license and a clean driving record.
  • Ability to lift and carry equipment (cameras, tripods, lighting).
  • A portfolio or reel that showcases your storytelling, personality, and creative visual style.

KVIA is an Equal Opportunity Employer

European Wax Center

About European Wax Center

European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States. At more than 1,000 locations, we provide guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. We have revolutionized the waxing category with our innovative, signature Comfort Wax® and full collection of proprietary products to enhance and extend our guests' waxing services. Our brand is trusted, efficacious and accessible.

Industry
Beauty & Wellness
Company Size
5,001-10,000 employees
Headquarters
Plano, Texas
Year Founded
2004
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