Job Description

Job Title: Content Analytics Strategist

Type: Full-time; Remote

Schedule: US Time zone

Industry: Health & Wellness

We are seeking a data-driven Content Analytics Strategist to own performance insights across creators and content. This role focuses on identifying what is truly driving GMV, uncovering winning patterns, and translating data into clear actions that scale high-performing content while eliminating inefficiencies.

Key Responsibilities

Performance Tracking & Reporting

• Track and analyze performance across creators, content, and campaigns
• Monitor key metrics including GMV, ROAS, CTR, hook rate, watch time, and conversion rates
• Build and maintain dashboards and reporting systems to surface real-time insights

Creator & Content Analysis

• Identify top-performing creators and content driving the highest revenue impact
• Break down winning content into key variables (hooks, formats, messaging, timing, etc.)
• Evaluate underperforming content and diagnose root causes

Insight Generation & Strategy Support

• Translate data into actionable insights for creative, influencer, and media buying teams
• Provide clear recommendations on where to double down, iterate, or cut spend
• Partner closely with Content Strategists to refine messaging and creative direction

Testing & Optimization

• Support structured testing frameworks across creators and content variations
• Measure test performance and ensure learnings are documented and applied
• Continuously refine KPIs and benchmarks based on evolving performance data

Playbook & Knowledge Building

• Develop and maintain performance playbooks based on top-performing content and creators
• Create standardized reporting and insight-sharing processes across teams
• Ensure insights are systematically fed back into content production and scaling efforts

Success Metrics

• Accuracy and clarity of performance insights delivered
• Impact of insights on GMV growth and content efficiency
• Speed of identifying winning vs. underperforming content
• Adoption of insights across creative and growth teams

Requirements

• 3+ years of experience in analytics, growth, or performance marketing within DTC/ecommerce
• Strong understanding of content performance metrics tied to revenue (GMV, ROAS, CAC, etc.)
• Experience analyzing short-form content performance (TikTok, Instagram Reels, YouTube Shorts)
• Advanced proficiency in spreadsheets (Google Sheets/Excel); experience with BI tools is a plus
• Ability to synthesize large data sets into clear, actionable insights
• Strong attention to detail with a results-oriented mindset

Preferred Qualifications

• Experience working with influencer or UGC-driven brands
• Familiarity with attribution models and tracking across paid and organic channels
• Experience collaborating with creative and media buying teams