Job Description

Job Type: Full-time
Location: 100% Remote
Timezone: US(PST)

The Role: Growth Lead

We’re hiring a hands-on Growth Lead to own paid acquisition across Meta and Google while driving performance creative strategy. This is not a passive “agency manager” role.

You will:

• Build and optimize campaigns yourself
• Develop testing roadmaps
• Brief and shape high-converting creative
• Analyze performance deeply and make decisive calls
• You are responsible for profitable customer acquisition and scalable growth.

What You’ll Own

1. Paid Media Execution (Meta + Google)

• Plan and manage budgets across Meta and Google
• Structure accounts for efficient testing and scale
• Own retargeting + prospecting strategy
• Launch and optimize campaigns daily/weekly
• Manage CAC, AOV, LTV: CAC targets

2. Creative Strategy & Performance Briefing

• Develop a structured creative testing roadmap (hooks, angles, formats)
• Write clear, conversion-focused creative briefs for designers/UGC creators
• Partner with the brand to ensure the performance creative still feels premium
• Analyze creative performance at a granular level (hook rate, hold rate, thumbstop, CVR)
• Systematically iterate winning concepts

3. Testing & Experimentation

• Design structured tests (offer tests, landing page tests, audience tests)
• Build a hypothesis-driven experimentation framework
• Identify scalable winning patterns vs one-off wins
• Continuously improve blended efficiency

4. Reporting & Insights

• Own weekly and monthly growth reporting
• Track channel-level and blended performance
• Identify leading indicators (CTR, CPC, CVR shifts)
• Translate data into clear strategic recommendations

What Success Looks Like

• Predictable, scalable new customer acquisition
• CAC within target guardrails
• Strong creative testing velocity
• Clear visibility into what drives incremental growth

Who You Are

• 5–8+ years in DTC media buying
• Deep hands-on experience buying media on Meta and Google
• Strong creative intuition + analytical rigor
• Obsessed with testing and iteration
• Can operate independently without a heavy structure
• Understands premium brand positioning (not just discount-driven growth)

Bonus Points

• Experience scaling fashion/apparel brands
• Strong understanding of the merchandising impact on paid
• Experience working with creators/UGC pipelines