Job Description

FULL TIME
REMOTE (Must be available to work PST hours)

Position: Creative Strategist (Performance-Focused)
Type of contract: Independent contractor
Working Hours: Monday – Friday 40 hours/week

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!!

About the Company

A premium hair tools and beauty technology brand dedicated to combining innovative design, advanced technology, and performance-driven results. Their mission is to create products that empower individuals to look and feel their best every day.

Scope of the Role

We’re looking for a Creative Strategist with a strong performance mindset — someone who sits at the intersection of data, storytelling, and design You’ll work closely with media buyers, designers, and video editors to translate campaign insights into high-performing ad concepts across Meta and Google channels. This is a hands-on, analytical, and creative role where your goal is to continuously optimize ad performance through testing, iteration, and insight-driven storytelling.

Duties and Responsibilities:

• Partner with media buyers to translate campaign data into actionable creative strategies that drive performance.
• Develop creative briefs rooted in customer insights, market trends, and testing frameworks.
• Audit and optimize ad creatives to minimize fatigue and maximize CTR, ROAS, and conversion rates
• Collaborate with the design and video teams to ensure assets follow performance best practices.
• Maintain a structured library of winning creative concepts, iterations, and learnings.
• Monitor competitor creative trends and proactively recommend new angles, hooks, and storytelling approaches.

Requirements

Requirements:

• 3+ years of experience in performance marketing, growth creative strategy, or a similar role
• Strong understanding of Meta Ads and Google Ads ecosystems and how creative impacts campaign results.
• Analytical mindset with the ability to interpret data and translate insights into creative opportunities
• Experience briefing design and video teams with clarity and performance context
• Excellent communication and collaboration skills in a fast-paced, data-driven environment