Bambu Lab

3D打印爱好者专属-线下市场营销策划

Bambu Lab  •  Shenzhen, CN (Remote)  •  6 days ago
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Job Description

3D打印爱好者专属-线下市场营销策划Shenzhen3D打印爱好者专属Responsibilities3D打印能创造的物件理论上是无限的,可以深入各类垂直领域和文化圈层,这也意味着我们的线下活动具有丰富的跨界可能性:除了常规的科技展之外,游戏、动漫、手办、家居、宠物、航模等等各类展会我们都有机会参加。
在这里,你将极大扩展自己的能力边界,尝试各类风格迥异但又充满乐趣的活动,同时你不仅只是完成线下活动搭建的部分,还将主导活动的整体传播,打造属于你的“爆款传播事件"。
1.活动策划与执行:
负责拓竹国内外的展会及活动策划,包含IFA、CES、Formnext等3D打印及科技垂类展会,以及ChinaJoy、Comic-con等扩圈类展会。组织供应商和本地代理,完成展会报名及方案策划、预算管理、搭建和现场执行,以参展用户的最终体验、人流量、线索量、正向反馈等等为目标。(海外展会主要是远程支持本地代理完成)
2.活动整合营销传播:
将每一场活动视为一个“内容项目”进行运营,设计具有传播分享效应的现场互动,制定展会前中后期的线上传播计划,并调动社媒、公关、达人等资源进行整合营销传播,以线上曝光量、互动量等为目标。
3.项目管理与优化:
制定展会内外部运作的SOP,定期进行活动复盘并建立活动的效果评估体系。Qualifications1. 科技数码、3D打印机、DIY爱好者优先;
2. 3年以上线下活动/展会策划与营销经验,有大型国际展会(如CES、MWC、IFA等)主导经验者优先;
3. 具备极强的项目管理和跨部门协调能力,思路清晰,多任务处理能力出色;
4. 优秀的沟通和解决问题的能力,抗压能力出色;
5. 出色的创意策划能力,拥有“内容思维”,能够跳出传统展会思路,思考如何将线下活动转化为线上传播话题;
6. 英语可作为工作语言。 Apply
Bambu Lab

About Bambu Lab

Bambu Lab is a consumer tech company focusing on desktop 3D printers. Its state-of-the-art 3D printers offer a feature-rich first-class experience for a global community of 3D printing makers, aiming to break the barriers between the digital and physical worlds and bring creativity to a whole new level. Bambu Lab sells its 3D printers, filaments, and accessories on its official website, serving customers across 30+ countries.

Our Team

Our story started with the gathering of a team of 3D printing fans, who are also expert engineers in robotics, artificial intelligence, materials science, and internet industries. Our team is experienced in building high-tech products that bring positive impacts to the world. From the start, we have been dedicated to making cutting-edge technology affordable with advanced know-how and high production quality. We see ourselves as part of the ecosystem and are delighted to learn from and share knowledge with the 3D printing community. Our team's passion lies also in the commitment to creating the next generation of eco-friendly 3D printers - pushing the industry toward a future with a much lower carbon-footprint.

Industry
Hardware & Semiconductors
Company Size
51-200 employees
Headquarters
深圳市, CN
Year Founded
2020
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