Job Description

The Meta Buyer is responsible for managing and optimizing paid advertising campaigns on Meta platforms (Facebook/Instagram) to drive growth for DTC Shopify brands. This role involves data-driven decision-making, campaign execution, and collaboration with teams using tools like Notion, TripleWhale, and Slack. Proficiency in project management, Shopify, and social media advertising tools is essential, with a focus on delivering measurable results.

Key Responsibilities:

• Plan, launch, and optimize Meta advertising campaigns to achieve performance goals (ROAS, CPA, CTR).
• Utilize Shopify and TripleWhale to track and analyze campaign performance, making data-driven decisions for improvement.
• Collaborate with creative teams to develop high-performing ad creatives and copy tailored to target audiences.
• Use Notion for project management, including tracking tasks, creating meeting agendas, and maintaining team dashboards.
• Monitor and adjust campaigns to align with client goals and overall marketing strategies.
• Stay informed on the latest Meta and TikTok advertising trends, tools, and platform updates.
  
  

Requirements

Qualifications:

• 3+ years of proven experience in managing Meta advertising campaigns, particularly for e-commerce/DTC brands.
• Strong understanding of Shopify operations and data tracking tools like TripleWhale.
• Familiarity with project management systems, especially Notion.
• Ability to work collaboratively in a team-oriented environment using Slack and Google Workspace.
• Analytical skills for interpreting performance metrics and making informed adjustments.

Tools & Skills

• Google Drive/Workspace for efficient documentation and collaboration.
• Notion for project management, dashboards, meeting agendas, and task tracking (highly preferred).
• Meta Advertising Platforms for campaign creation, management, and optimization.
• Slack for team communication and coordination
  

Preferred Tools & Skills

• TripleWhale: Experience with performance data and analytics is a significant plus.
• Shopify: Familiarity with e-commerce platform operations and performance metrics.
• Klaviyo: Knowledge of email marketing and automation.
• TikTok Advertising Tools: A bonus for candidates with multi-platform expertise.