【27届校招】海外市场营销培训生（亚太总代）
广州
正式
文娱 / 广告 / 媒体 / 艺术
职位描述
岗位职责 1. 营销预算管理：协助亚太总代市场营销预算的台账维护、费用归集、进度跟踪、核销资料整理，跟进预算执行复盘，及时预警超支风险。 2. 线下活动 & 数字营销支持：参与车展、试驾会、品牌体验活动的前期筹备、跨方对接、现场执行协同、活动复盘，沉淀活动数据与经验。协助亚太线上营销投放，监控投放效果，输出基础投放复盘，配合优化投放素材与定向策略。 3. 品牌传播物料管理：协同设计、产品、品牌等团队，跟进亚太区域营销物料需求、排期、版本迭代，核对多语种物料内容，推动物料交付、分发与归档，保障物料符合当地合规要求。对接新闻稿翻译与分发、媒体素材包准备、舆情监测，跟进品牌内容策划，维护区域品牌调性，建立品牌传播 sense。
职位要求
任职要求 1. 本科及以上学历，市场营销、广告、新闻传播、外语、国际商务等相关专业，应届生或 2 年内经验优先。 英语口语流利；能独立撰写英文营销文案、对接海外合作方；掌握东南亚小语种（文莱语、越南语等）优先。 2. 对海外品牌营销、数字广告、线下活动、PR 传播有基础认知，具备良好的营销 sense，关注海外社媒生态、汽车 / 新能源行业动态。对出海品牌、新能源汽车海外市场有热情。 3. 有广告、品牌、海外新媒体、车企营销实习经历优先，具备基础审美与内容敏感度。细心有条理，具备多任务并行能力。优秀的跨部门沟通能力、执行力，主动学习。
投递
XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou，Guangdong province.
For more information, please visit https://heyxpeng.com.
