【27届校招】产品运营(智驾&智舱方向)
上海、广州
正式
互联网 / 电子 / 网游
职位描述
岗位职责: 1、搭建用户生命周期管理体系,围绕用户增长的目标,对不同周期、层级的用户制定针对性运营策略并闭环效果 2、用户数据分析与洞察,建立用户价值体系,挖掘潜在用户群体,制定针对性的拉新促活策略 3、搭建产品内容矩阵,对智能用车的安全教育、功能说明等内容生产和消费增长负责,提升内容分发效果 4、策划并组织各类玩法和用户活动,促进用户之间的互动和分享,增强用户粘性 5、与市场、产品、技术等部门沟通合作,统筹协调资源,共同推动目标增长 6、跟踪行业趋势和竞争对手动态,洞察市场需求,为产品迭代和市场策略提供依据。
职位要求
岗位要求: 1、2027年硕士应届毕业生,热爱自动驾驶/汽车行业,有驾照会开车优先 2、具有一定用户运营/产品运营的实习经历,参与过相关用户运营的策略制定和执行 3、具备较强的逻辑思维能力和数据分析能力,具有较强的信息检索、研判、整合及洞察分析能力 4、具备良好的跨部门沟通和协调能力、责任心、执行能力、抗压能力
投递

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.
For more information, please visit https://heyxpeng.com.