POIZON  Global

【27届校招】广告策略运营

POIZON Global  •  Onsite  •  1 day ago
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Job Description

【27届校招】广告策略运营
上海
正式
运营类
2027届秋季校园招聘项目
职位描述
1. 行业洞察与商业化策略制定;深入理解行业商家经营模式及特性,从商家经营视角出发,进行深度数据洞察,敏锐识别问题、挖掘销售可能性和商业化收入增长机会,策划并牵引行业商家商业化投放全盘方案;结合商家层级、经营能力与品类特点,制定差异化商业化推广及激励策略;深入研究竞品推广数据、推广策略及内容人群方向,制定销售方案;
2. 数据体系搭建与策略迭代;围绕商家经营、商业化核心指标,搭建数据监控与复盘体系;通过数据分析定位业务问题,持续迭代优化运营策略,形成业务闭环;监测关键指标(如:收入GMV、ROI、LTV等),通过数据持续迭代策略;
3. 方法论沉淀与方案输出:参与方法论沉淀与方案输出;根据业务场景及行业痛点,提供综合的商业产品解决方案,定期输出方法论,打造可复用的标杆案例与方法论,驱动行业影响力与收入双提升。推进重点广告主需求挖掘、产品测试、产品案例包装等,推动产品迭代;通过项目经营分析与复盘机制,沉淀可复用的方法论与运营模型;
4. 跨部门协同;参与销售数据的监控、统计与分析,输出阶段性经营分析报告;协同商业化销售、行业运营等团队,系统开展商业化商家调研,提炼共性问题与痛点,形成针对性策略,协助输出可落地的商业化产品销售通案,并通过持续复盘优化,有效推动收入目标达成。
职位要求
1. 2027届应届生,本科及以上学历;
2. 数据驱动:具备敏锐的数据敏感度,熟练掌握SQL;Excel等工具,能通过数据发现问题、制定策略并验证效果;
3. 商业洞察:深刻理解电商客户的生意逻辑和营销诉求,能将商业问题转化为产品问题;
4. 逻辑与沟通:逻辑清晰,具备出色的跨团队沟通与协作能力,能推动复杂项目的落地;
5. 拥有强烈的好奇心和自驱力,愿意在高速变化的业务中不断突破。
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POIZON  Global

About POIZON Global

POIZON, is where Generation Z goes to discover, buy, sell and discuss the best global products and trends. Over 350 million shoppers have downloaded the app, including 50,000 influencers, multiple celebrities and millions of micro trendsetters.

POIZON verifies the authenticity and quality of every sneaker, bag, apparel, beaut and gifts purchased to ensure buyers get the right items they need for their glow up. Our loyal community lifted us to a unicorn valuation in April 2019, and we are backed by some of the world's leading venture capitalists, including Sequoia.

POIZON is the genZ tastemaker, when you see POIZON's iconic Aurora Blue box, you know someone just secured the latest heat for their wardrobe. The app has rich social commerce features that allow the users to share comments and photos of their favorite sneakers, purses and outfits directly to the community.

POIZON pioneered the "identify first, then ship" e-commerce model. We are the leader in AI authentication and use a combination of tech and a global team of 10,000 to inspect each item before it’s shipped to the customer. Flexible shipping methods and a speedy paying process further guarantee a great customer experience on both the buyer and seller side.

At POIZON, our passion for cool sneakers and all things lifestyle drives us to become the top e-commerce destination for the global GenZ community..

Can't stop, Won't stop.

Industry
Retail & Ecommerce
Company Size
51-200 employees
Headquarters
Hong Kong, HK
Year Founded
2015
Social Media