XPENG

【27届校招】整车产品经理培训生

XPENG  •  Onsite  •  8 hours ago
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Job Description

【27届校招】整车产品经理培训生
广州
正式
产品 / 策划 / 项目 - 产品经理
职位描述
1、参与产品全生命周期管理,理解产品市场定位和亮点,产品配置及功能,可平衡产品竞争力、价格、销量和收益,统筹完成产品调研、产品定位、包装与上市支持;
2、熟悉并掌握产品营销策略,参与策划新产品上市,与销售公司商品企划、订单管理、品牌创意和传播、售后服务、用户服务等相关部门跨部门沟通,挖掘新产品亮点、创新技术品牌运营策略、产品话术和培训支持等,支持公司新产品成功上市,并达成销量目标;
3、有一定的商业化运营思维,以产品为主线,思考全生命周期的运营策略,提升产品整体毛利。
职位要求
1、本科以上学历,理工科专业优先,具备优秀的逻辑思考能力、研究及学习能力;
2、汽车/新能源行业咨询及规划实习经验优先,产品实习经验优先;
3、具备一定汽车背景知识,能够理解汽车品牌战略、产品规划、及相关的新兴技术,如智能座舱、智能驾驶、三电等技术。协助出具过汽车及相关领域的调查研究报告或可行性研究报告。
投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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