XPENG

【27届校招】车主运营培训生

XPENG  •  Onsite  •  7 hours ago
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Job Description

【27届校招】车主运营培训生
广州
正式
生产 / 制造 / 加工 - 汽车销售与服务
职位描述
1、洞察需求与挖掘机会
- 参与分析车主调研数据与行为数据,识别车主在关怀服务(如用车支持、增值权益等)层面的核心需求与痛点。
- 探索并初步评估基于关怀洞察的商业化机会点,为业务决策提供支持。
2、策划与执行关怀项目
- 基于洞察分析, 参与策划并协助执行车主关怀内容(如用车指南、保养贴士)与活动(如专属福利、线上线下互动)。
- 监测项目效果, 关注车主满意度与参与度,持续优化方案以提升车主关怀体验。
3、阵地运营与连接增强
- 参与小鹏汽车APP“鹏友俱乐部”日常内容运营与互动管理, 提升车主活跃度与归属感。
- 策划并实施车主话题活动, 促进车主间、车主与小鹏品牌间的情感连接与互动频次。
4、跨部门协作与业务支持
- 结合车后市场各业务板块(如售后服务、充电、保险、精品等)的运营模式与流程,从车主运营角度实施业务支持。
- 协同产研等团队,参与优化车后运营工具功能、梳理运营管理规范,帮助提升车后整体运营效率。
职位要求
1、 本科及以上学历,专业不限;
2、 思维敏锐,逻辑清晰,能够结合数据找到现象背后的本质原因;
3、 具备快速学习能力,擅长学习和使用新工具解决实际问题;
4、优秀的文字表达能力和审美,能够通过文字和图像清晰表达信息和情感。
投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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