XPENG

【27届校招】海外数字营销培训生-马来/菲律宾

XPENG  •  Onsite  •  8 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

【27届校招】海外数字营销培训生-马来/菲律宾
广州
正式
生产 / 制造 / 加工 - 汽车销售与服务
职位描述
1、 社媒运营协助
负责马来西亚各类社交平台账号基础维护,按营销日历完成内容发布;日常监测账号互动数据并整理趋势反馈;协助对接 KOL,配合网红合作内容与活动落地,学习本地社媒运营逻辑。
2、 数字广告辅助执行
在前辈指导下操作多平台广告基础工作,完成素材上传、定向设置等基础优化;记录投放各项基础数据,协助撰写投放总结,熟悉海外广告投放完整流程。
3、 营销内容素材支持
协助制作、修改图文、短视频等宣传物料,对接内外部团队保障素材按时交付;配合各类品牌、产品线上推广,严格遵循统一品牌规范输出内容。
4. 客户线索管理协助
整理社媒、广告渠道收集的客户线索,协助分发至销售与经销商;跟进线索流转状态,汇总转化数据,学习线上流量转化链路管理。
5、 数据报表支撑
整理社媒、投放、获客相关数据,维护数据台账,协助输出周、月度营销复盘报表,建立数据复盘思维。
6、 多方协同对接
联动产品、公关、销售、经销商推进营销落地;对接外部供应商同步物料与活动需求;承接总部营销方案,适配本地市场落地,锻炼跨团队沟通能力。
职位要求
1、市场营销、传播、商业或相关专业的文凭或学士学位;
2、具备Meta Ads、Google Ads或TikTok Ads等数字广告平台的基本知识;
3、对马来西亚的社交媒体趋势和用户行为有一定认识;
4、具备基本的分析能力,能够熟练使用Excel或其他报表工具;
5、执行力强,注重细节,并乐于学习;
6、良好的沟通能力,能够在快节奏的工作环境中高效工作;
7、英语流利,马来语为必备条件。
投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
Social Media