An AI-first travel technology group. Founded in 2012 and headquartered in Shenzhen, Dida combines the scale and innovation of China with the diverse needs of international travel partners. By leveraging advanced AI platforms, automation and data insights, Dida delivers smarter solutions that help partners improve efficiency, strengthen engagement, and accelerate growth.

As the No.1 B2B player in China and a leader across APAC, Dida is uniquely positioned as the premier gateway between China, APAC, and the global travel ecosystem. Through its core business lines - Dida Hotels, Dida Flights, Dida Go and Dida Experiences - The company connects high-quality travel content from hotels, airlines, and ancillary providers to the world’s travel agencies, TMCs, tour operators, OTAs, and wholesalers - integrating deep partnerships with cutting-edge technology.

Guided by its pillars of Travel, Technology, and New Ventures, Dida Holdings is committed to building stronger partnerships and unlocking new opportunities across the global travel industry.