MOONTON GAMES

【2027届秋招】海外品牌营销

MOONTON GAMES  •  Onsite  •  10 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

【2027届秋招】海外品牌营销
上海
正式
市场 - 品牌
发行岗位
2027届秋季校园招聘
职位描述
岗位职责
1.支持MCGG发行团队进行海外地区市场推广工作;
2.参与整体发行策略的制定与落地,保证内容准确传递游戏趣味、策略深度、赛季调性及推广主题;
3.透过市场分析、竞品监测、用户洞察与社媒舆情,结合游戏内外节点进行市场营销策划和落地;
4.协调海外 KOL/主播(YouTubeTiktok)、内容创作者、供应商及商务资源,将方案完整落地于区域市场并达成营销目标;
5.跟踪推广效果,从市场反馈、流量数据、社媒舆情等多维度归因核心问题,指导后续策略迭代;
6.与研发、运营、美术、电竞等团队协同,参与并协助区域市场整体发行策略的制定与执行追踪。
职位要求
岗位要求
1.2027届本科及以上学历,英语听说读写能力优秀,可作为工作语言;
2.热爱游戏,对自走棋/策略品类有一定认知,熟悉 1-2 款目标品类(自走棋/休闲/策略等),了解玩家动机与品类演变;
3.逻辑思维优秀,思路清晰,对数据敏感,能从杂乱数据中梳理和归因核心问题,辅助营销决策;
4.保持对海外市场与新型营销手段的关注,快速吸收并举一反三;
5.较强的自我管理能力与抗压能力,性格开朗,沟通协调能力强;
优先考虑:
a)有过往游戏海外发行或互联网市场营销相关实习经验;
b)对游戏、营销、用户洞察有热情,具备跨文化沟通意识,熟悉东南亚及全球区域文化禁忌与热点;
c)对 AI 工具与内容热点敏感、持续关注,能将新趋势新手段融入营销思考。
投递
MOONTON GAMES

About MOONTON GAMES

MOONTON Games was established in 2014 and headquartered in Shanghai, China; the video game company is known as one of the pioneers of MOBA Gaming, with millions of international fans worldwide.

Games and esports are part of our DNA and a way of life, and we are committed to nurturing the ecosystem to support our players and celebrate their talents. We have created several national leagues and award-winning tournaments, including the Mobile Legends: Bang Bang World Championship, MSC, and Mobile Legends: Bang Bang Professional League (MPL.

With more than 1,600 employees across various markets, such as China, Indonesia, Latin America, Malaysia, the Philippines, and Singapore, we offer a wealth of benefits to our hires, consisting of veteran gaming, esports professionals, fresh graduates, and even mid-career switches.

In MOONTON Games, you will experience an open working style with a flat structure.

We welcome all applicants passionate about gaming and esports to join us!

Industry
Unknown
Company Size
1,001-5,000 employees
Headquarters
Shanghai, CN
Year Founded
Unknown
Social Media