Job Description

Communications & Marketing Manager

12-month

Exempt

About Einstein Charter Schools

Einstein Charter Schools (“Einstein”) is a nonprofit Charter Management Organization whose mission is to nurture students to be academically STRONG as well as socially and emotionally resilient. Founded in 2005, Einstein Charter Schools is a top performing, tuition free, open admissions network of 4 schools in New Orleans East, serving grades PK-12. Our schools are: Sherwood Forest, Village De L’est, Einstein Middle School, and Sarah T. Reed High School. Authorized by the Orleans Parish School Board, we service the needs of more than 1,600 students, over 30% of whom receive ELL services.

At Einstein, we know our people actualize our mission for our students. We strive to create work environments and a total rewards package that promotes the hiring and retention of highly effective staff. We offer our staff an opportunity to impact the lives of our students and their New Orleans East community, a culture that prioritizes growth and collegiately, and a competitive compensation and benefits package.

About You

Above all else, you come to Einstein because you believe in our mission to nurture students to be academically STRONG as well as socially and emotionally resilient. You believe in EVERY child and their capacity to learn, grow, and achieve their dreams.

You are focused on…

• Our students. In all your actions, you act in the best interest of our students. You embrace and protect their individuality and diversity. You seek to ensure they have access to an equitable future.
• Our goals. You are laser focused on our goals and strive to meet them efficiently. You know acting on data and feedback is an essential skill and aren’t afraid to innovate..
• Our people. You hope to work for an organization that is both result-driven AND relationship-driven. You seek an environment where our staff can engage authentically, collegially and have fun. You value diversity and prioritize inclusion.

This role is responsible for developing custom messaging and marketing to community leaders, internal, and external stakeholders while supporting a holistic social media narrative.

Reports to the Chief Operations Officer

Key Responsibilities

• Develop and execute world-class partner marketing strategies and materials to support district goals
• Understand the needs and motivation of community leaders and partners
• Become an expert in the social media products and services that support these audiences
• Support with managing the network’s website; this includes attending monthly website update meetings, collaborating on the functionality of the website, collaborating on the evaluation and management of website performance, collaborating on the development, maintenance, and updates of website content.
• Develop compelling, integrated marketing content
• Maintain a fair understanding of internet technology required to update and back up the website
• Partner closely with cross-functional teams within the district
• Use data to make marketing decisions
• Work directly with partnerships to increase communications and engagement efforts that will impact all stakeholders
• Support with the planning of strategic events
• Actively engage in the Einstein community and build relationships with key stakeholders, both internal and external
• Support the growth and development of strategic partnerships, volunteer programs, and family engagement
• Implement and monitor procedures that professionally enhance all facets of communications
• Support with all district crisis communications functions
• Supervise social media responses issued by the communications department
• Communicate effectively with the CEO, COO, staff, media and community
• Attend board meetings when applicable
• Attend external meetings as required
• Perform other duties as may be assigned by the CEO/COO

Requirements

Skills/Qualifications

• Proven organizational, communication and interpersonal skills
• Demonstrated skills in writing, editing, proofreading all types of content
• Strong public speaking skills
• Strong knowledge of the K-12 educational environment
• Proven media relations skills including crisis management methods
• Thorough knowledge of media relations, public relations, and New Orleans metro area media
• Excellent planning skills and highly effective organizational and consensus building skills
• Data driven with proven ability to evaluate effectiveness of communications and engagement strategies with a continual improvement mindset

Work Environment

Listed below are key points regarding environmental demands and the work environment of the job.

• Mental Demands: Ability to process a large volume of data and forms
• Finger Dexterity; using primarily just the finger to make small movements such as typing, using calculators, picking up small objects, or pinching fingers together. In addition, must be able to handle a high volume of paperwork, which will involve filing, and making copies, etc.
• Able to operate office machines and equipment in a safe and effective manner
• Talking; must convey detailed or important instructions or ideas accurately and clearly
• Average Hearing; able to hear average or normal conversations and receive ordinary information.
• Visual Abilities; good acuity necessary to constantly view the computer monitor, prepare or inspect documents or operate office machinery.
• Physical Strength; Often sedentary work. Sitting for long periods of the time. Exerts up to 20 lbs. of force occasionally (almost all office jobs) and able to lift and carry up to 20 pounds.
• Frequent multi-tasking, changing of task priorities, and repetitious, exacting work required.
• Periodically working in a noisy, distracting environment with some deadline pressures.

Evaluation

? Annual Review

• Designated Evaluation Tool

? Evaluated by the COO and/or designee

Compensation is commensurate with experience.

Einstein Charter Schools welcomes all applicants and does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, military status, or any other protected grounds in any of its activities or operations, including hiring