Job Description

Job Purpose

We are currently seeking a Copywriter to join our clients growing marketing team, working in our vibrant office in Dublin. With fantastic office perks.

You will be responsible for writing content for a variety of channels that draws people in and engages them, ensuring we are positioned as the Employment Law and Health & Safety partner of choice.

Reporting into the Senior Marketing Manager, it will be your responsibility to make technical Employment Law and Health & Safety subjects easy to understand, engaging and relevant to our target market across digital and print. Your writing will play a key role in prospect and client communications, campaigns, projects and overall business development strategy. This is a genuine opportunity to execute your creative copywriting and content marketing skills and authority in a fast-paced, entrepreneurial, sales and marketing-led organisation.

Day-to-Day Responsibilities

• Write compelling content that educates and inspires our prospects and clients including but not limited to, website copy, ad-copy, guides and blog articles, PR content, video, social media, newsletters, emails, apps (Brainbox) case studies, marketing collateral and events.
• Maintain a copy style guide to ensure consistency and tone across all channels.
• Interpret employment and health & safety legislation and official guidance to create high level technical commentary to help employers understand their legal obligations.
• Ensure all copy and scripts are delivered to brief, on time, and to the required quality standards.
• Leverage the technical content and expertise from across the business to ensure content is relevant and engaging.
• Improve customer acquisition, onboarding/retention, and lifetime value by evolving our messaging accordingly.
• Work with our SEO team to ensure we adhere to the latest Search Engine Optimisation best practices.
• Work with our PR team to prepare comments and media briefs as required.
• Work with the marketing team to inform content strategy and plan out our content calendars.
• Monitor competitor activity, customer behaviour and the latest trends to improve the performance of your writing and content.

Essential Criteria

• Minimum of 3 years professional marketing copywriting experience
• Excellent verbal and written English with impeccable attention to detail
• Excellent knowledge and understanding of content marketing and SEO
• A real ability to understand a target audience and write content that engages them
• An established track record of producing content from conception to delivery to impact
• Demonstrate strong creative content writing and a flair and a passion for generating new ideas
• Ability to operate in a fast-paced commercial environment, working with multiple tasks and priorities
• Portfolio of examples that demonstrates your ability to write compelling and effective copy
• Be self-sufficient and able to research, write, edit, and proof your own copy as well as assisting others