Job Description

The successful person will have responsibility of managing the digital events (webinars) and live events (seminars and co-hosted events) functions on a day-to-day basis reporting to the Head of Digital Growth. The role is hands on with the expectation of reviewing the events processes/infrastructure and looking at ways to improve and generate new business lead.

The role is fast paced and is part of the sales channel network within our marketing function. The role will have clear KPIs linked to sales leads and revenue performance and work closely with our sales teams locally. The role will liaise with peers across the group leveraging off best practices.

Day-to-Day Responsibilities

• To ensure the effective planning, the management and follow-up activity emanating from all digital events and in person event to maximise new business opportunities for the company.
• Be intimately familiar with the digital events landscape (webinars) including product, market conditions, and content.
• Have a clear understanding of data processes and best practice on the use of data to attract new business opportunities to each event.
• Keeping up to date with industry knowledge and external event offerings, maintaining and developing good working relationships with external co-hosts.
• Event execution of all conferences and overall management of all aspects of events including sourcing speakers, outlining content, managing resources, and organising all logistical elements of the event.
• Working with internal comms, PR, and Marketing to promote the events and ensuring the correct target audience is reached.
• Managing the data set to coordinate invitations and the workflow of the team by assigning tasks, projects, and activities.
• Writing and proof-reading any marketing content and literature related to Events.
• Working with internal and external teams to produce quality event collateral.
• To take full ownership of each event and ensure that the right delegate is being invited to attend and to ensure that you have a full understanding of the data required to maximise attendance and business development opportunities.
• Have full knowledge and maintain reliable and accurate management information on all events (including revenue generation, events held and attendees)
• Working effectively with the Business Sales Team to ensure that all business opportunities and leads are followed up and to develop strong collaborative working relationship with the Business Sales Leadership Team.
• Ensure all data is controlled through our CRM system.
• To provide reports to and support at management meetings when required. .
• To carry out other task deemed necessary by the Management Team.
• To liaise closely with colleagues in different territories to ensure best practice and success is mirrored and implemented successfully.

What you Bring to the Team

• Experience of managing successful events through digital platforms
• Able to motivate, lead and coach a small team of people.
• Able to work effectively with other people.
• Understand every stage of the digital customer journey lifecycle and how to nurture and convert net new leads through digital marketing channels.
• Experience in working in a fast past, dynamic organisation.
• Working with CRM systems
• Growing, enriching, and segmenting data pools for effective email automation campaigns
• Proactive and commercial mindset