Bambu Lab

海外社媒负责人 / Social Media Lead

Bambu Lab  •  Onsite  •  4 months ago
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Job Description

海外社媒负责人 / Social Media Lead深圳全职市场销售 - 市场运营职位描述代表公司通过社交媒体与全球用户、社区及合作伙伴建立有效沟通,提升品牌全球影响力。
统筹构建并优化全球社交媒体矩阵(包括 X、Instagram、Facebook、TikTok、YouTube、Reddit、Discord 等);结合区域市场特性制定差异化的内容运营策略,提升用户粘性与互动表现。
明确人设定位,策划内容栏目,产出具传播力的社媒内容;紧跟热点趋势与网络话题,策划热点话题事件,打造爆款内容,提升品牌声量与社交影响力。
策划与执行社媒为核心阵地的传播活动,如品牌话题、IP联名等;协调达人、内容创作者与投流资源,实现目标人群精准覆盖与品牌破圈。
统筹全球用户社群运营,构建用户分层体系(新用户、活跃用户、核心共创用户);沉淀高价值用户资产,实现用户转化与复购增长。
跟踪并分析社媒运营数据(如互动率、粉丝增长、情感趋势等);基于数据洞察优化内容策略与传播节奏。
实时监控社交媒体舆情,识别潜在风险,快速响应突发事件;在保障品牌形象与合规的基础上,有效提升社媒传播的质量与效率。
搭建并管理全球社媒团队,制定标准化内容SOP与运营规范,推动素材跨区域共享、经验复用,提升整体执行效率与协同能力。职位要求本科及以上学历,具备海外留学或工作背景者优先
英文书面与口语表达能力母语级,能够进行高效的跨文化交流
5年及以上社媒或内容运营相关经验,3年以上欧美市场社媒实操经验
熟悉主流海外社交平台(X、IG、FB、TikTok、Reddit、YouTube等)的平台规则与生态
对海外网络文化有深刻理解,具备出色的内容敏感度、热点捕捉力与内容策划能力
熟悉社媒数据分析方法,具备用数据驱动策略优化的能力
具备团队管理经验,良好的跨部门沟通协调与项目推进能力
热爱科技、数码、DIY或3D打印领域者优先,有相关领域内容运营经验者加分
熟练使用AI工具辅助内容创作与社媒运营者优先 投递
Bambu Lab

About Bambu Lab

Bambu Lab is a consumer tech company focusing on desktop 3D printers. Its state-of-the-art 3D printers offer a feature-rich first-class experience for a global community of 3D printing makers, aiming to break the barriers between the digital and physical worlds and bring creativity to a whole new level. Bambu Lab sells its 3D printers, filaments, and accessories on its official website, serving customers across 30+ countries.

Our Team

Our story started with the gathering of a team of 3D printing fans, who are also expert engineers in robotics, artificial intelligence, materials science, and internet industries. Our team is experienced in building high-tech products that bring positive impacts to the world. From the start, we have been dedicated to making cutting-edge technology affordable with advanced know-how and high production quality. We see ourselves as part of the ecosystem and are delighted to learn from and share knowledge with the 3D printing community. Our team's passion lies also in the commitment to creating the next generation of eco-friendly 3D printers - pushing the industry toward a future with a much lower carbon-footprint.

Industry
Hardware & Semiconductors
Company Size
51-200 employees
Headquarters
深圳市, CN
Year Founded
2020
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