Job Description

General Information

Job Title
台灣徵才-Pizza Hut Marketing Manager, wow and CUO
Market
Taiwan
Brand
Pizza Hut
Department
Marketing (MKT)
Job Requsition Published Date
28-Jan-2026

Job Information

Job Responsibilities:

To lead the PH Wow innovation strategy, IP collaboration roadmap, and CUO (Customer Usage Occasion) building, driving brand talkability and sustainable growth.

The key job contents as below:

• NPD & Innovation Strategy: Lead the end-to-end development of Wow product roadmap, identifying innovation opportunities that align with younger consumer trends and brand "talkability" goals.
• IP Collaboration & Partnership: Lead strategic IP collaborations and co-branding initiatives, supervise execution to drive transaction.
• CUO Building: Develop brand CUO strategy, expanding brand occasion and enhancing brand distinctive role to drive consumption and support brand growth.
• Commercial Execution: Translate brand engagement and social buzz into measurable business results with topline sales growth and profit contribution.
• Cross-functional Collaboration: Coordinate closely with RD, SCM, and agencies to ensure flawless execution of the NPD calendar and campaign execution
• Research development and implementation
• People management and development
• A&P management

Key Responsibilities AND % OF TIME SPENT ON EACH

60%

• Develop annual plan and supervise flawless execution, including Wow products, IP collaboration, and CUO building.
• Day-to-day business management
• New Product Development and implementation
• ATL/BTL development and implementation: Print, radio, PR, leaflet, in-store POSM, etc.
• Research development and implementation

20%

• To manage agency in delivering insightful communication and strategic input quality and influence consumer perception for business/brand building
• To supervise the communication program delivered on timing to achieve target brand/ad awareness

10%

• Team member coaching and development
• To grow talent capability and maintain retention rate

10%

• To control A&P spending within budget
• To assist Marketing director on annual meeting/report

Requirements:

Qualifications:

1.Minimum education requirement

• Master degree required from business/marketing related, MBA is preferred.

2.Relevant experience and minimum years required

• At least 10 years related working experience in consumer product marketing fields, FMCG or retailing related experience is preferred.
• People management experience is a plus

3.Basic skills requirements

• Good analytical skills on quali/quanti research finding with strategic insight
• Strong commercial and business senses
• New product/business development experience
• Project management experience
• Computer: Proficient PC skills (MS Office related applications)
• Language: English/Chinese fluently in writing, listening and speaking
• Good art sense

4.Competence Requirements

• A proactive, energetic approach to business with strong ownership
• Team player
• Strong communication skills with willingness in more service-oriented role for cross functional support
• Be able to work under time pressure
• Keen to receive new challenges for multi-functional tasks
• Self-motivated with good learning attitude