Job Description

General Information

Job Title
台灣徵才-Pizza Hut Marketing Brand Manager, Individual
Market
Taiwan
Brand
Pizza Hut
Department
Marketing (MKT)
Job Requsition Published Date
10-Mar-2026

Job Information

Job Responsibilities:

1. Product Development, Promotion & Business Management (40%)

• Lead Individual Meal product portfolio strategy, including PPP, Pasta Hut, Rice, and emerging single-serve platforms

• NPD & promotion planning

  • Product concept and pricing architecture development

  • Volume forecast, scheme design and P&L simulation

  • Cross-functional alignment (Ops / SCM / Finance / IT

• Drive sales performance management

  • Routine sales tracking & campaign post-evaluation

• Ensure disciplined process & timeline management across launches and promotions

2. Consumer Insight, Member Data & Market Intelligence (30%)

• Own consumer & occasion understanding for Individual Meals:

  • Usage & attitude, consumption occasions, trade-off vs. other QSR options

• Leverage member & transactional data

  • PK App / CRM data analysis (drive member penetration & frequency)

  • Propose actionable implications for media/member programs.

• Conduct and manage consumer research

  • FGD: brief, concept screening, fieldwork, insight synthesis

  • Quant validation / call-back survey design & analysis

• Ongoing market & competitor monitoring

  • Pricing, promo mechanics, product formats, channel moves

3. Brand Communication & IMC Execution (40%)

• Develop IMC strategy and communication framework aligned with product & consumer insight

• Lead creative development and agency management

  • Campaign brief, creative review, optimization & post-tracking

• Own marketing material production, including:

  • Digital & social content

  • POSM & leaflet (brief, quantity planning, print quality control)

  • PH website assets (banner, system brief, UAT, go-live check)

• Manage media & PR execution

  • Media planning brief, agency proposal review, cue & implementation

  • PR / event ideation, execution support & effectiveness tracking

Requirements:

1. 1. Minimum education requirement

BS Degree with major in marketing. MBA is preferred.

1. 2. Relevant experience and minimum years required

Ÿ At least 6 years of experience in the marketing related field (FMCG industry)

Ÿ New product/business development experience is preferred

Ÿ High growth performance with fast-track record

Ÿ Demonstrated ability to handle multiple projects and details simultaneously

Ÿ Ability to work well under pressure with time management

Ÿ Proven track record of consistently exceeding corporate objectives and quotas

Ÿ Strong logic and strategic thinking, analytical skills, presentation, communication, organization, and time management skills

Ÿ Positive thinking, self-driven, motivated, results oriented, adapt to change and open-minded for team work

Ÿ Quick response, sense of urgency

1. 3. Basic skills requirements

Ÿ Good analytical skills on quali/quanti research finding with strategic insight

Ÿ Fluent in English writing, speaking and presentation.

Ÿ Excellent Excel, Word, and PowerPoint skills