Position Purpose

Lead marketing initiatives to drive brand growth, strengthen brand equity, and deliver business objectives. The role is responsible for managing end-to-end marketing projects, from strategy development to execution, while collaborating closely with cross-functional teams and agency partners.

Key Responsibilities

• Product Management

  • Develop and execute annual marketing plans aligned with business objectives
  • Lead new product launches and limited-time offer campaigns from concept development to market execution
  • Manage product portfolio performance and identify growth opportunities
  • Monitor market trends, consumer insights, and competitive activities
  • Campaign Planning & Execution
  • Lead integrated marketing campaigns across paid and owned channels
  • Collaborate with creative, media, PR, CRM, and digital agencies to ensure effective campaign delivery
  • Ensure projects are delivered on time and within budget
  • Business Performance Management
  • Analyze sales performance, consumer behavior, and campaign effectiveness
  • Develop post-campaign evaluations and recommend optimization actions
  • Support forecasting and business planning processes
  • Drive initiatives to achieve sales and profitability targets
  • Cross-functional Leadership
  • Partner with Operations, Supply Chain, Finance, R&D, CRM, Digital, and other stakeholders to ensure successful project execution
  • Coordinate project timelines and manage potential risks proactively
  • Build alignment across teams and drive accountability

Required

• Bachelor's degree in Marketing, Business Administration, or related field
• 5+ years of marketing experience
• Experience in FMCG, QSR, Retail, Food & Beverage, advertising agencies, media agencies, or related industries.
• Proven experience managing product launches and integrated marketing campaigns
• Strong analytical and problem-solving skills
• Excellent project management and stakeholder management capabilities
• Strong communication and presentation skills
• Fluent in English and Mandarin

Competencies

• Learning Agility
• Consumer-Centric Mindset
• Ownership & Accountability
• Project Management Excellence