Infold Games

品牌孵化负责人-IP开发

Infold Games  •  Onsite  •  2 hours ago
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Job Description

品牌孵化负责人-IP开发
上海
全职
IP开发类
职位描述
1、负责叠纸IP品牌孵化与长期发展规划,建立差异化品牌定位与用户认知;
2、围绕品牌调性与目标用户,统筹产品企划、内容表达、视觉包装及营销方向,打造具备情感价值与消费吸引力的品牌体验;
3、结合市场趋势与用户洞察,推动品牌商品化体系建设;
4、协同设计、供应链、电商、市场及线下活动团队,推动品牌项目从概念到落地的全流程执行;
5、持续关注二次元、女性消费、生活方式及情绪消费趋势,探索IP品牌化与长期商业化路径。
职位要求
1、本科及以上学历,5年以上品牌策划、品牌管理、消费品、生活方式、时尚或泛娱乐行业相关经验;
2、具备较强的品牌审美与内容表达能力,对女性向、二次元及年轻消费群体有深入理解;
3、具备品牌孵化或新消费品牌建设经验,能够从0-1推动品牌定位、内容体系及商业化方向;
4、具备优秀的项目统筹、跨部门协作与资源整合能力,能够推动复杂项目高效落地;
5、具备较强的商业敏感度与用户洞察能力,对品牌长期价值与用户情感连接有清晰认知。
加分项
1、有女性向、生活方式、时尚或IP衍生品牌相关经验;
2、有品牌从0-1孵化、爆款打造或内容营销成功案例;
3、熟悉小红书、微博、B站等内容生态及年轻用户消费趋势;
4、具备一定视觉沟通能力,可使用PS、AI、Figma等工具。
投递
Infold Games

About Infold Games

Infold Games is a new international business brand launched by Papergames aiming for global expansion. Established in August 2022, Infold Games has achieved remarkable success globally across multiple countries and regions with its latest installment in the Love Series, "Love and Deep Space," which has been in open beta since January 18, 2024. In May 2024, "Infinity Nikki" conducted offline closed beta tests in North America and Japan, receiving praise from both players and media. At the May 2024 Sony State of Play, Infold Games debuted their new game "Ballad Of Antara," garnering significant attention from both media and players. Meanwhile, Infinity Nikki also made an appearance at Sony State of Play, unveiling a brand new trailer that received widespread acclaim.

Industry
Unknown
Company Size
201-500 employees
Headquarters
Singapore, SG
Year Founded
Unknown
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