Li Auto

海外-GTM

Li Auto  •  Onsite  •  4 days ago
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Job Description

海外-GTM
北京
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
1. 对目标市场的政策法规进行研究,制定与品牌全球战略以及区域销售目标相契合的产品准入策略和区域市场进入实施路线图。
2. 持续跟踪重点市场的动态。分析竞争对手的上市策略、定价逻辑、营销手册(策略)以及销售业绩。生成市场和竞争对手洞察,为销量和定价策略以及销售计划提供依据。
3. 负责新车型的海外上市执行,包括销量分解(目标分解)、定价策略制定以及目标设定。基于用户痛点、市场容量和竞争格局制定整体上市策略和初步销售路径。
4. 定期开展一线渠道调研,收集销售反馈和用户决策路径信息。根据区域用户特征和净推荐值(NPS)数据识别销售机会,并持续优化运营策略和市场策略
职位要求
1. 本科及以上学历。
2. 5 年以上海外工作经验,有汽车领域新产品上市和 GTM 项目管理经验者优先。
3. 熟悉目标市场法规,了解用户习惯者优先。
4. 熟练使用各类办公软件,包括但不限于 Excel、SQL、Thinkcell。
5. 具备较强的学习能力、数据分析能力和逻辑思维能力。必须积极主动、细致认真、高度负责,并具备出色的跨部门沟通能力。
6. 英语流利,善于跨文化沟通。掌握第二外语者优先。
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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