CHAGEE

品牌策划-Geelato工作室

CHAGEE  •  Onsite  •  17 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

品牌策划-Geelato工作室
上海
营销族群
集团总部招聘
职位描述
1. 从品牌心智出发,结合产品、门店、活动等需求进行内容概念、策略、创意、体验的提炼表达和策划工作;
2. 从消费者行为习惯、行业趋势洞察,通过日常消费体验触点持续产出可达成目标的方法包括但不限于品牌跨界如IP联名/艺术家/创意空间等合作;
3. 深度挖掘东方文化,融合当下美学创作趋势与时代情绪,输出东方文学、美学等内容并转译为符合品牌言、象、意的内容资产沉淀。
职位要求
1. 了解、认可霸王茶姬的产品与品牌理念,对东方文化有好奇心和求知欲以及自己的创意见解
2. 有审美且有美的兼容力、爱创作,具备艺术体验的转化思维
3.本科或以上学历(985,211或者海外高等学历优先)
4.5 年以上消费品或西式餐饮品牌市场部工作经验,至少有一段工作时长在3年及以上。
必须有甲方至少一个完整“爆品”的全生命周期操盘经验,能清晰阐述其背后的产品逻辑及成功因素。
投递
CHAGEE

About CHAGEE

CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally.

As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.

Industry
Food & Beverage
Company Size
501-1,000 employees
Headquarters
Unknown
Year Founded
Unknown
Social Media