CHAGEE

产品策划-Geelato工作室

CHAGEE  •  Onsite  •  18 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

产品策划-Geelato工作室
上海
营销族群
集团总部招聘
职位描述
1. 战略规划与机会洞察:深入洞察宏观市场、行业竞争及消费者行为,识别生意增长机会点与潜在风险。主导品类年度/季度战略规划,将品牌愿景转化为可落地的产品战略。
2. 深度市场洞察 (CMI 联动):联动CMI团队,构建趋势预测、竞品追踪与产品测试。通过数据洞察对爆品底层的逻辑进行解构,产出具有预判性的行业与产品洞见。
3. 产品打造与上新:精准提炼产品独特卖点与价值主张,定义市场定位及视觉/包装策略。以项目负责人身份驱动全流程,对产品上市后的市场成功率负责。
4. 全链路整合与策略落地:作为跨部门协同的枢纽,整合研发、供应链及营销资源,确保产品高质量落地。
职位要求
1- 具备优秀的数据分析或市场调研能力
2- 5 年以上餐饮行业产品市场部工作经验
3- 至少一个完整“爆品”的全生命周期操盘经验,能清晰阐述其背后的产品逻辑及成功因素。
投递
CHAGEE

About CHAGEE

CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally.

As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.

Industry
Food & Beverage
Company Size
501-1,000 employees
Headquarters
Unknown
Year Founded
Unknown
Social Media