Anker Innovations LTD

广告投放专员-DBNX

Anker Innovations LTD  •  Shenzhen, CN (Onsite)  •  18 days ago
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Job Description

广告投放专员-DBNXShenzhenFull-timeInternet / Electronics / GamesResponsibilities工作职责:
统筹媒介策略,结合品牌定位、营销目标、产品卖点及目标用户画像,为不同产品制定精准投放策略。
负责内容营销整体规划,开发并维护YouTube、Instagram等新媒体平台的KOL资源,洞察市场趋势与消费者需求,灵活调整内容策略。
主导以德国市场为主的海外广告投放,涵盖Google、Meta、Twitter、Amazon DSP、TikTok等平台,负责推广预算管理、成本控制及投放效果达成。
管理广告项目相关物料,围绕品牌形象与广告策略,撰写契合产品定位与卖点的文案,构思广告投放所需的视觉内容。
定期监测广告数据,整合分析投放效果;根据目标人群及创意表现等进行优化迭代,不断提升推广效果,积极探索创新投放方式及新兴渠道。
跨部门高效协作,推动项目落地,确保广告目标的实现。
Qualifications
职位要求:
2-4年海外主流广告平台(如Google、Facebook、DSP等)投放经验,熟悉SEM、Display及Social广告优先;
深入理解Google、Facebook、DSP等平台的运作机制,具备系统化的账户搭建与广告优化经验与思路;
关注欧美文化,了解海外社交媒体平台及热点趋势,有海外生活经验者优先;
英语听说读写流利,具备良好的跨文化沟通能力;
数据敏感度高,具备优秀的数据分析、问题解决与抗压能力;
执行力强,具备自我驱动精神,善于通过事实与数据持续优化策略;
沟通能力佳,能胜任多任务处理,适应快节奏工作环境。 Apply
Anker Innovations LTD

About Anker Innovations LTD

Anker was founded by Steven Yang in 2011 with the simple mission of helping consumers charge everything, faster. Today, Anker is the global leader in consumer charging, and one of the world’s most popular developers of audio/video electronics, home appliances, smart security solutions, and more.

Fraud Alert: Anker Innovations is aware of fraudulent job offers being made by individuals impersonating our recruiters. Please be advised: Anker will NEVER ask for payment or bank details during the hiring process. All official communication will come from an @anker.com or @anker-in.com @anker.io email address. If you are unsure, please contact us through our official email recruitingfraud@anker.com.

Industry
Hardware & Semiconductors
Company Size
1,001-5,000 employees
Headquarters
Bellevue, WA
Year Founded
Unknown
Website
anker.com
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